The University of Miami Patti and Allan Herbert Business School is making its mark on graduate marketing education with the launch of a STEM-designated Master of Science in Marketing, designed to prepare students for a rapidly evolving field shaped by analytics, digital innovations, and emerging technology. The program opens its doors to an inaugural cohort of 20 to 40 students in fall 2026.
The program arrives at a pivotal moment for the marketing industry. Artificial intelligence, shifting consumer behavior, and an explosion of data have transformed what it means to be a marketer. Miami Herbert is answering that challenge head-on. By fusing data-driven decision-making, AI, and digital strategy with hands-on consulting experience, the M.S. in Marketing is engineered to produce graduates who do not just keep pace with the industry but lead it.
“Marketing today demands a rare combination of creative vision and analytical precision. Our new Master of Science in Marketing is built to deliver exactly that,” said Amy Agramonte, academic director of the Master of Science in Marketing Program. “We are proud to offer a program that prepares graduates not just for the jobs that exist today, but for the careers that will define tomorrow.”
The M.S. in Marketing merges strategy, analytics, and innovation through a curriculum designed to build both creative and technical expertise. Students choose between two concentrations—marketing analytics or digital innovation and market development—allowing them to align coursework with career goals and market demand.
The program is offered in two formats. The full-time format spans 10 months across four quarters and is designed for students seeking an accelerated path into the workforce. The professional format extends over 18 months, offering greater flexibility for working professionals balancing career and academic commitments.
Instruction is delivered fully in person at the Coral Gables, Florida campus.
Who the Program Serves
The M.S. in Marketing is designed for a wide range of students, including early-career professionals, recent undergraduates seeking to deepen their expertise, and career changers pursuing a structured path into marketing. An undergraduate degree in marketing is not required; foundational coursework ensures that students from business, communications, analytics, and creative backgrounds can succeed and advance quickly.
The Double ‘Cane Scholars Program offers graduating University of Miami undergraduates priority consideration and a $5,000 scholarship toward select Miami Herbert graduate programs.
Miami Herbert Differentiators
The M.S. in Marketing program is built on a set of differentiators that set it apart from traditional graduate marketing programs:
- STEM-Designated Curriculum: The program’s STEM designation equips students with the analytical and technical skills employers actively seek, including coursework in marketing analytics, artificial intelligence, and data-driven decision-making. International graduates may also be eligible for an extended Optional Practical Training period.
- Hands-On, Project-Based Learning: Students apply classroom concepts to real business challenges through consulting-style projects, applied coursework, and Marketing Days, structured events designed to connect students directly with employers and industry leaders.
- Two Tracks, One Degree: Students choose between an accelerated 10-month Regular Track or a flexible 18-month Professional Track. Both deliver the same rigorous degree at the pace that fits a student’s life and career stage.
- The Miami Advantage: Miami Herbert’s location in one of the country’s fastest-growing business markets gives students direct access to a dynamic ecosystem of technology, hospitality, media, consumer brands, and international trade – connections that few graduate marketing programs can replicate.
- Expert Faculty: Students learn from both research-active scholars and experienced industry practitioners, gaining a strong foundation in marketing strategy, analytics, digital innovation, and consumer behavior while connecting classroom concepts to current market practice.