Mumbai,June 30 : As online education continues to evolve beyond a functional offering into a lifestyle choice for modern learners, Chandigarh University Online has partnered with TVF to launch a new campaign featuring Vikas and Banrakas, two of the most beloved characters from Panchayat.
The collaboration reflects Chandigarh University Online‘s strategic focus on meeting learners where they are, through stories, characters and cultural moments that resonate deeply with audiences across India. By leveraging the familiarity and appeal of Panchayat‘s universe, the campaign aims to make conversations around higher education more accessible, relatable and engaging, particularly for digitally native learners seeking flexible pathways to career growth.
At a time when consumers increasingly engage with brands through entertainment-led content, the partnership underscores the growing convergence of education, storytelling and popular culture. Rather than relying on traditional education marketing, Chandigarh University Online is tapping into one of India’s most influential content ecosystems to drive awareness and consideration for online higher education.
The campaign is anchored by a light-hearted film featuring Vikas and Banrakas, whose trademark chemistry and humour are used to highlight the evolving nature of learning and the benefits of pursuing higher education online.
Dr. Gurpreet Singh, Director, CU Online, said,
“The future of online higher education lies at the intersection of academic excellence, technology, and cultural relevance. By partnering with iconic storytelling platforms like TVF, CU Online is creating meaningful learner engagement that inspires aspirations and transforms the way India experiences online education.”
Vijay Koshy, President TVF, said,
“At TVF, we create stories and characters that often become part of India’s pop culture and everyday conversations. Characters like Vikas and Banrakas from Panchayat have built a strong connection with audiences because they reflect familiar aspirations, challenges, and humour from real life. This creates a unique opportunity for brands to engage with viewers through narratives and characters they already love. Our collaborations with Chandigarh University Online are examples of how education brands can tap into these cultural touchpoints to spark meaningful conversations around learning, career growth, and self-improvement.”
The campaign will be amplified across digital and social platforms, bringing together the power of entertainment and education to engage learners across the country.
The collaboration also highlights a broader shift in brand communications, where content-led partnerships are increasingly being used to build relevance, trust and emotional connection with audiences. For Chandigarh University Online, the initiative represents a strategic step towards making online learning more approachable and culturally resonant for the next generation of learners.