New Delhi, June 16: Payme India Financial Services Private Limited, an RBI-registered Non-Banking Financial Company (NBFC), announced a significant corporate milestone: the official rebranding and renaming of the company to ScaleUp Financial Services Private Limited, effective from 5th May 2026. This strategic transformation reflects the organization’s evolution, expanded service portfolio, and commitment to enabling financial growth for individuals, MSMEs, and enterprises across India.
Incorporated with the mission to democratize access to credit, the company has grown steadily since inception, building robust lending products, expanding its borrower base, and strengthening its digital infrastructure. The new name is a direct articulation of this purpose: to help every customer, partner, and stakeholder scale up to their next level of financial success.
Commenting on the rebranding, Mahesh Shukla, CEO and Founder, ScaleUp Financial Services Private Limited, said, “When we started this journey, our goal was simple yet profound – to make financial services accessible, fast, and fair for every Indian. Over the years, we have helped thousands of borrowers and businesses unlock their potential. The name ‘ScaleUp‘ is a tribute to each one of them and our promise that we are not just a lender, but a growth partner. With this new identity, we are doubling down on our ambition to become the most trusted NBFC that empowers aspirations and accelerates growth across India.”
This change has been executed after obtaining all requisite regulatory approvals, in full compliance with applicable laws and regulations.
Manav Munjal, Compliance Head, ScaleUp Financial Services Private Limited, added, “We want to assure all our stakeholders, customers, lenders, partners, and investors that this is purely a rebranding initiative. There is no change in the company’s constitution, management, registered office, or operational structure. All existing contracts, agreements, rights, obligations, and liabilities under the former name shall continue to remain valid and enforceable under the new name.”
As ScaleUp Financial Services embarks on this new chapter, the company remains firmly committed to its founding values of accessibility, transparency, and responsible lending. With a stronger identity and a sharpened vision, ScaleUp is poised to deepen its impact across India‘s financial landscape and continue empowering the aspirations of millions.