New Delhi, Aug 6: Pamma Biryani, a brand by Sandoz, introduces as India’s first Punjabi Biryani brand, bringing the bold flavours, warmth and generosity of Punjabi kitchens to one of India’s most loved dishes. Created as a delivery-first brand, Pamma Biryani combines authentic dum cooking with rich Punjabi flavours to offer a distinctive take on biryani. Guided by its philosophy of ‘Seva Before Sales,’ the brand believes every meal should be prepared and served with care, generosity and authenticity, reflecting the spirit of warm hospitality. This philosophy extends beyond the kitchen. Pamma Biryani believes food is an act of care before it is a transaction.
The menu is inspired by the way food is prepared in Punjabi homes, patiently and without compromise. Every biryani begins with overnight marinades, followed by bhuna masalas cooked until they develop their full depth of flavour. Mustard oil, black cardamom, dried plums and white butter lend a distinctly Punjabi essence, while the handi is sealed for dum, allowing the rice, spices and protein to cook together slowly. The outcome is a biryani that feels familiar to lovers of Punjabi food, while offering something entirely new within the biryani category.
That same approach carries through the rest of the meal. Every order is served with raita, pyaaz, chutney and a Gulab Jamun, turning a single dish into a complete spread. The menu caters to both vegetarian and non-vegetarian preferences, with each preparation staying true to the brand’s signature style of cooking.
Pamma Biryani has chosen to begin its journey as a cloud kitchen, allowing the team to focus on delivering the same quality and experience with every order. By concentrating entirely on the kitchen, the brand is able to refine its recipes, maintain consistency, and bring freshly prepared biryani to customers across Delhi NCR, while laying the groundwork for future dine-in experiences. Pamma Biryani is available for delivery through leading food delivery platforms.
Speaking about the launch, Gurmeet Singh Ahluwalia, Founder, Pamma Biryani, said:
“At Pamma, we commit entirely to two things at once: the craft of biryani and the soul of a Punjabi kitchen. We see absolutely no contradiction in that. The dum is real. The technique is honoured. But the personality in the pot, the audacity of the masala, the sheer quantity of ghee, that is ours and no one else’s. Not because Punjab never cooked biryani. Of course it did. It just never planted a flag. Never said, this is ours, this has a name, this deserves to be known. Today, Pamma Biryani is India’s first Punjabi biryani brand, and we’re proud to finally give that legacy the name and identity it deserves.”
The launch marks the beginning of a larger vision for the brand. Pamma Biryani aims to carve out a place for Punjabi biryani alongside the country’s celebrated regional styles and, in doing so, build a brand that people associate with the warmth, bold flavours and generosity of Punjabi cooking. For those who have always wondered what biryani would taste like if it came straight from a Punjabi kitchen, Pamma Biryani now has an answer.