July 9: In a landmark partnership, Lava International Limited, India’s homegrown smartphone leader, and Flipkart, India’s homegrown e-commerce, today announced a new smartphone series built for one mission: to put India-built devices in the hands of every online–first buyer. This series marks Lava’s focus on the online segment, a decisive step to cater to the growing online–first consumer. This partnership pairs Lava‘s made in India innovations with Flipkart‘s unmatched digital and on-ground delivery reach.
For 17 years, Lava has built its capability with in-house designing, quality checks and manufacturing to auger India’s technology prowess. With the launch of Lava Virat series, the brand increases its depth to an online heavy approach. Lava‘s online business grew 74% in 2025, and Virat is the series built to strengthen its presence with Flipkart.
The partnership of Lava and Flipkart is not just ambition but putting India-built devices in front of the online–first buyer at scale, across the metros and the Tier 2 and Tier 3 markets where that consumer increasingly lives. Virat spans the sub INR 10,000 to INR 25,000 segments, with both 4G and 5G variants, and will carry segment-first innovations across the things that matter most to the online–first buyer: Battery that spans two days, fully powered AI camera and best-in-class performance in its segment. Full specifications, variants, colours and pricing will be announced ahead of launch.
Commenting on the partnership, Mr. Sunil Raina, Managing Director, Lava International Ltd., said,
“For over 17 years, Lava has stood for one promise — every Indian deserves a phone they can trust. With Virat, we are extending that legacy. Powered by our partnership with Flipkart, this series is built for buyers who want quality and reliability, with zero compromise.”
Adding to this, Kanchan Mishra, Vice President for the Mobiles Category, Flipkart, said,
“At Flipkart, we are committed to bringing the best of India’s smartphone innovation to consumers across the country. Our partnership with Lava reflects our commitment to supporting Indian innovation, built on deep consumer insights and evolving customer needs. With our ability and experience to scale a business from the ground up we are excited to bring Virat to millions of online buyers across the country.”
This partnership of Lava and Flipkart marks a significant milestone where “Made in India” meets the way India increasingly shops today. The partnership goes beyond distribution; it is envisioned to build Virat into a brand that truly understands and serves India’s massive digital-first consumers. Backed by Flipkart‘s extensive reach and strong e-commerce ecosystem, the collaboration combines Lava‘s product expertise with Flipkart‘s digital capabilities to deliver a differentiated smartphone experience.