BURKBURNETT, Texas, July 29 — HomeWell Franchising, the franchisor of HomeWell Care Services, one of the nation’s leading non-medical home care franchises, today announced an exclusive strategic partnership with Trella Health, a healthcare market intelligence platform that provides data-driven insights into referral patterns, provider connections, and post-acute care networks.
Through this new platform, HomeWell’s franchise agencies will be better equipped to identify growth opportunities, strengthen healthcare relationships, and make more informed business development decisions within their local markets—ultimately leading to higher-quality care.
“At HomeWell, we’re committed to providing our franchise owners with innovative tools and resources that help them grow strategically while better serving their clients and referral partners,” said Crystal Franz, CEO of HomeWell Franchising. “Trella Health gives them and their teams greater visibility into the care landscape surrounding their businesses, allowing for more focused outreach and meaningful relationships that support lasting growth.”
As healthcare continues to evolve toward greater care coordination, accountability, decreased spending, and collaboration across settings, access to actionable insights is becoming increasingly important. Through this partnership, HomeWell agencies can better understand referral ecosystems and forge stronger relationships with care providers throughout their communities.
That market intelligence helps franchise owners identify where collaboration is most needed. HomeWell’s Care Management model and Signature Programs™ provide the framework for turning those insights into stronger partnerships across the care continuum and better client outcomes.
“As healthcare becomes more collaborative across providers, care settings, and community-based services, HomeWell agencies need the ability to see where opportunities exist and engage more intentionally,” said Michelle Cone, HomeWell’s SVP of Industry Engagement. “Trella helps our franchise owners better understand local provider networks and supports both stronger business development and deeper alignment with the care continuum.”
Unlike traditional business development tools, Trella Health provides claims-based intelligence that helps organizations better understand referral trends, discharge patterns, provider relationships, and opportunities for market penetration.
“We’re excited to partner with HomeWell and support their vision for helping franchise owners make more informed decisions through data and market intelligence,” said Jess Chew, Executive Vice President of Growth at Trella Health. “Together, we’re helping agencies better understand their markets, strengthen provider relationships, and uncover opportunities that enable sustainable growth.”