Mumbai, May 11: Mankind Pharma has announced that veteran actor Rakesh Bedi is the new face of Gas–O–Fast, its fast-acting Ayurvedic antacid brand. The association, unveiled through a new ad film, leans into Bedi‘s iconic comic timing and his recent pop-culture resurgence to address what is perhaps the most universal of Indian experiences: eating too much and paying for it.
The campaign is built around a simple, honest truth: Indians will not stop eating food they love, no matter the consequences. Gas–O–Fast‘s new positioning, *Khana banane ka nahi, pachane ka solution*, captures exactly that spirit, offering not a warning against indulgence but a reliable fix for the aftermath. With Bedi‘s exaggerated, warmly familiar style at the centre, the campaign turns post-meal discomfort into a shared joke rather than a problem, while reinforcing the brand‘s promise of quick, effective relief.
At the heart of Gas–O–Fast‘s formulation is jeera (cumin), a time-tested Indian remedy for digestive issues delivered in a fast, fizzy, modern format. The brand‘s Ayurvedic credentials and its jeera-based identity make it distinct in a market dominated by synthetic antacids, positioning it as the smart choice for contemporary Indians who want relief rooted in Indian wisdom.
“Indians have always had a complicated relationship with food. We celebrate with it, we bond over it and we absolutely refuse to hold back, and then the stomach has its say. Rakesh Bedi captures that truth better than anyone. His comic style is not just funny, it is familiar in a way that cuts across age groups and geographies. With this campaign, we wanted Gas–O–Fast to feel less like a remedy and more like a co-conspirator in every great meal,” said Joy Chatterjee, Vice President and Head of Sales and Marketing for Mankind Consumers Products Private Limited
The choice of Rakesh Bedi is deliberate. His cultural footprint spans multiple generations, from elders who grew up watching his craft to a younger audience that has rediscovered him through memes and viral moments alike. The campaign is designed to speak to both, making digestive wellness a family-wide conversation rather than a niche concern.
Gas–O–Fast has been growing steadily across India’s antacid market. According to IQVIA data, the brand has crossed ₹200 crores in revenue and holds an approximately 12% national market share. In key states, it has made sharp inroads: West Bengal stands at 27%, Uttar Pradesh at 20%, Haryana at 19% and Punjab at 16%.
The new ad film is live across all digital platforms.
