Mumbai, April 29: Crystal Crop Protection Limited, one of India’s leading research-led agri-input companies, has announced the appointment of Akshay Kumar as its brand ambassador. Alongside this association, the company unveiled its first national campaign, “Desh Ka Kisan, Desh Ka Asli Hero,” celebrating the resilience and contribution of India’s farmers.
The partnership brings together Crystal’s three-decade commitment to Indian agriculture with Akshay Kumar’s strong connection to the nation’s ethos. Through this collaboration, the company aims to deepen its engagement with farmers and promote the adoption of advanced agricultural solutions to enhance farm productivity and profitability.
Commenting on the association, Ankur Aggarwal said,
“Akshay Kumar represents resilience, discipline, and a deep sense of purpose—values that align strongly with Crystal. This partnership connects a national icon with the true heroes who feed the nation—our farmers.”
The campaign will be rolled out across television, digital platforms, and on-ground farmer engagement initiatives. It will highlight farmers as the backbone of the nation while showcasing Crystal’s role in supporting them through crop protection solutions, seeds, and its advisory network, including the “Crystal Doctor” initiative.
Speaking on the collaboration, Akshay Kumar said,
“This association is a natural partnership. Being connected with a brand that stands shoulder-to-shoulder with India’s farmers is truly meaningful. Together, we aim to celebrate farmers and inspire a new era of confident, modern agriculture.”
Sohit Satyawali added that the association will bring credibility and authenticity to the brand while strengthening efforts to deliver advanced crop solutions to farmers.
Known for its strong focus on research and development, Crystal Crop Protection Limited continues to expand its footprint through innovation, a robust distribution network, and strategic acquisitions, reinforcing its position in India’s agricultural ecosystem.
