CHARLOTTE, N.C., May 29 — Circle K, the global convenience store chain, has partnered with Butterfinger® to give customers an irresistible way to treat themselves. Available now, Circle K is the exclusive home for a new limited-time lineup of Butterfinger-inspired bakery items, including a Butterfinger Brownie, Butterfinger Cookie and Butterfinger Rice Crispy, alongside a Butterfinger Flavored Hot Cappuccino.
Tapping into the “little treat culture” trend, the new items give fans an affordable way to indulge. Customers can purchase each product individually, or bundle one bakery item with a medium coffee, Butterfinger flavored cappuccino or any size Polar Pop as part of the popular $3 Bakery Meal Deal.
“Our customers are busy, and they’re looking for those small moments of joy they can grab on the go, whether for themselves after a long day or for the whole family on the way to school drop off,” said Dan Larmondra, Head of Food Merchandising, Circle K. “This new Butterfinger lineup is our answer—an iconic flavor, an unbeatable value, and the perfect pick-me-up treat you can only get here at Circle K.”
The exclusive launch delivers the beloved, crispety, crunchety, peanut-buttery taste of Butterfinger and solidifies Circle K as the go-to destination for a sweet treat that doesn’t break the bank or slow you down.
“People have figured out that a little treat goes a long way, and thankfully, Butterfinger has always been there for those moments of indulgence,” said Yann Bastien, Vice President Marketing, Butterfinger, Baby Ruth & Co. “Partnering with Circle K felt natural because these are the moments their customers already know and love. A brownie at lunch, a cappuccino on the way to work; Butterfinger just made those everyday moments a whole lot better.”
Fans can find the new Butterfinger bakery lineup at Circle K locations nationwide for a limited time, through September 1. To find a store near you, visit circlek.com/store-locator.