.jpg)
New Delhi, Aug 29: ARKS By Ranbir Kapoor in collaboration with DLF Avenue, hosted a 10K community run that brought together running enthusiasts for a morning centred around movement, fitness and contemporary style. With ARKS as the merchandise partner, the collaboration extended the brand’s presence into an active, community-led setting while offering participants an opportunity to engage with the brand beyond a conventional retail environment.
The morning began at 5:00 AM, as participants gathered at DLF Avenue ahead of the run. Participants received gifts from ARKS before joining the pre-run briefing, with the 10K commencing at approximately 6:00 AM. The runners returned to DLF Avenue at around 7:00 AM, where the morning continued with refreshments and a celebration of the participants’ efforts. Three winners were also recognised with gift hampers.
The association brought together ARKS By Ranbir Kapoor’s contemporary fashion proposition with DLF Avenue’s focus on lifestyle-led experiences. With ARKS merchandise integrated into the run, participants experienced the brand in an active, community-led setting, creating a natural intersection of fashion and fitness.