Ambience Mall, Vasant Kunj, has welcomed Nykaa Luxe’s largest store in India, further strengthening its premium beauty and lifestyle retail offering in Delhi-NCR. Spread across 5,500 sq. ft., the new Nykaa Luxe destination brings together an expansive portfolio of luxury and prestige beauty brands, complemented by immersive experiences, expert-led consultations and personalised services.
Designed as an immersive “beauty playground”, the new Nykaa Luxe store offers consumers an elevated environment for beauty discovery and experimentation. The store features 10+ dedicated shop-in-shops from leading luxury and prestige brands, including Chanel, Yves Saint Laurent, Charlotte Tilbury, M.A.C, Laneige, Kiehl’s, Estée Lauder, Clinique, Kay Beauty, Nykaa Cosmetics and Lancôme.
Arjun Gehlot, Director, Ambience Group, said, “The opening of Nykaa Luxe’s flagship store at Ambience Mall, Vasant Kunj, is a significant addition to Delhi-NCR’s luxury retail landscape. Nykaa Luxe is a strong fit with the premium and aspirational environment we have built at Ambience Mall, bringing together leading beauty brands and an elevated retail experience for an increasingly discerning consumer. Beauty has evolved into an important part of the premium lifestyle ecosystem, and this flagship further strengthens our offering in the category. We are confident that Nykaa Luxe will become an important destination for shoppers across Delhi-NCR and further enrich the overall experience at Ambience Mall.”
Further commenting on the association, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “The opportunity in premium beauty is not simply about offering more products; it is about creating a more sophisticated beauty ecosystem around the consumer. As discovery becomes increasingly digital, physical retail has an opportunity to become more experiential, more expert-led and more personal. Our role is to make premium beauty not just more accessible, but also more discoverable and easier to navigate for the Indian consumer. Delhi has been an important market in this evolution, which is why we have continued to invest in differentiated luxury formats here. With our new Nykaa Luxe store at Ambience Mall, Vasant Kunj, we are bringing together the breadth of our assortment, our partnerships with leading global brands and the expertise of our teams to create a destination that reflects where beauty in India is headed. We are grateful to our brand partners and the Ambience Group for partnering with us in bringing this vision to life.”
The new store brings together a diverse selection across makeup, skincare, haircare, fragrance and wellness. The makeup portfolio includes sought-after brands such as Rare Beauty, Huda Beauty, Kylie Cosmetics, Benefit Cosmetics, Anastasia Beverly Hills, e.l.f. Cosmetics, NARS, Urban Decay, Milk Makeup, NYX Professional Makeup, Bobbi Brown and Too Faced.
The store also features an expansive Korean and Japanese beauty edit, with brands including Laneige, SK-II, Sulwhasoo, Anua, Celimax, Numbuzin, Tonymoly, Beauty of Joseon, The Face Shop, Biodance and Innisfree. The derma-focused assortment includes La Roche-Posay, CeraVe, Eucerin, ISDIN and Aestura, alongside global skincare brands such as Dermalogica, Murad, Pixi, The Ordinary, Clarins, Shiseido and Kama Ayurveda.
The hair and styling offering features Kérastase, Redken, L’Oréal Professionnel, Olaplex, Dyson, Good Hair Day, indē wild, OUAI and Aveda, while the fragrance portfolio includes Tom Ford, Jo Malone London, Carolina Herrera, Paco Rabanne, Bvlgari, Prada, Versace, Armani, Jean Paul Gaultier, Maison Margiela and Sol de Janeiro.
Beyond its extensive assortment, the store introduces a range of experiential touchpoints designed to make beauty discovery more personalised and engaging. The Beauty Studio offers makeovers and skin consultations led by expert beauty advisors, while Consultation Hubs enable guided product discovery and hands-on experimentation. Personalised gifting and engraving services add to the experience, alongside a dedicated Fragrance Finder that helps consumers discover scents suited to their preferences.
The opening further strengthens Ambience Mall Vasant Kunj’s position as a leading premium retail and lifestyle destination, bringing together an evolving mix of global and Indian brands across fashion, beauty, lifestyle and luxury. The addition of Nykaa Luxe’s largest store in India adds a new dimension to the mall’s beauty offering while catering to the growing demand for premium and experiential retail in Delhi-NCR.