Mumbai / Goa, May 12: ASK Curated Luxury Asset Fund I (ASK CLAF I) (the “Fund”), a luxury-focused real estate investment platform co-sponsored by India Sotheby’s International Realty and ASK Property Fund, has announced its first investment in Goa through a partnership with Goa-based developer Priority Group for an ultra-luxury villa development, Ananda Nilaya, in Arpora, North Goa.
Spread across 5.12 acres, Ananda Nilaya is a premium hillside villa project overlooking the sea, strategically located just 2 km from Baga Beach and well connected to both Mopa International Airport and Dabolim Airport. Featuring an 18,000 square feet exclusive clubhouse, this project caters to the growing demand for luxury second homes and experiential living destinations in Goa.
This marks a significant milestone for Goa’s second-home market, representing one of the first major institutional capital commitments to the state’s luxury residential segment.
The partnership is also notable for backing a Goa-based developer with a strong local legacy, zero debt, and an established execution track record.
Priority Group, founded by Mr. Parind Nachinolcar and Mr. Swapneel Nachinolcar, entered the Goa real estate market in 2007 and has since delivered approximately ~3 lakh sq. ft. across 16 projects, while currently developing another 5 lakh square feet of residential projects. The group also has a longstanding presence in Goa’s automotive sector through dealerships for brands including Skoda, MG, Honda and Renault.
Ananda Nilaya, Arpora will be designed by the architectural firm Stapati — renowned for landmark hospitality and luxury projects, including Alila Diwa Goa and Enchanted Island Resort, Seychelles — the project will focus on eco-sensitive luxury design and curated living experiences. Landscape design is being led by another reputed name, Terra Firma.
The development will also explore strategic tie-ups with hospitality and lifestyle brands for clubhouse operations, villa management and leasing services, creating a ROI-driven proposition for luxury homebuyers seeking both lifestyle and managed rental income opportunities.
Commenting on the announcement, Amit Bhagat, Co-Founder, CEO & MD, ASK Property Fund said: “Goa has evolved into one of India’s most aspirational luxury second-home markets, attracting discerning buyers from across the country. Through Ananda Nilaya, we are partnering with a reputed local developer with deep market understanding and a strong delivery record to create a differentiated luxury villa community in one of Goa’s most sought-after destinations.”
Amit Goyal, MD, India Sotheby’s International Realty, the co-sponsors of ASK CLAF1, added: “We look forward to the launch of this exceptional project in one of Goa’s most desirable destinations, offering unmatched views and a highly curated living experience. Our endeavour will be to leverage our network and expertise to bring together a like-minded community of discerning luxury buyers.”
Speaking on the project, Mr. Parind Nachinolcar, Managing Director, Priority Group, said: “Institutional capital investing with us is a testimony to our hard work, governance standards and delivery orientation over the years. Ananda Nilaya is a unique hilltop development overlooking the sea in Arpora, and by bringing on board renowned architects Stapati, known for their eco-sensitive and design-led projects, along with Terra Firma as landscape consultants, we aim to create a benchmark-setting villa development that elevates luxury living standards in Goa.”
All project approvals, including RERA approval, have been received.