Chennai, May 12: GRT Hotels & Resorts, a pioneer in curated Indian hospitality, has launched its much anticipated summer campaign, “Soulful Summer Stories.” Spanning six iconic destinations across the southern peninsula, the campaign invites travelers to move beyond traditional vacations and “Choose Their Travel Katha” – a collection of curated local experiences designed to foster family bonding and cultural immersion.
In an era of digital saturation, “Soulful Summer Stories” is a tribute to the nostalgia of the classic Indian summer vacation. The campaign focuses on “unplugged” sanctuaries, where long, unstructured afternoons and shared family experiences take center stage.
The GReaT Kathas is central to the campaign framework. Each of the six participating properties offers a curated narrative that weaves together regional heritage, adventure, and wellness.
- The Highlands: From the “Untamed Calm” of GReaT Trails Wayanad and the “Art of Slow Living” in GReaT Trails Kodaikanal to the high-altitude adrenaline of GReaT Trails Yercaud, the hill retreats offer a refuge in the mist-clad Ghats.
- The Heritage Heart: At GReaT Trails Riverview Resort, Thanjavur, history flows with the Vennar River, offering guests guided “Kathas” through the architectural marvels of the Chola legacy.
- Coastal Sanctuaries: In partnership with Radisson, the campaign extends to the shores of the Bay of Bengal. Radisson Blu Resort Temple Bay Mamallapuram and Radisson Resort Pondicherry Bay offer a blend of shoreline celebrations and intimate backwater explorations, including kayaking past the ancient Roman ruins of Arikamedu.
The Promise of More: Every “Soulful Summer” stay is anchored by the signature GRT touch: a traditional arrival, foot ritual, chef-curated regional meals, and a thoughtful farewell gift. Furthermore, as part of the group’s commitment to inclusive hospitality, all properties remain 100% smoke-free and pet-friendly, ensuring no family member is left behind.
“We call these vacations ‘Soulful’ because it is a tribute to the summers we all remember,” said Mr. Vikram Cotah, CEO of GRT Hotels & Resorts. “It’s about the nostalgia of long afternoons and the simple joy of a family gathered together without the glow of a screen in sight. Through our GReaT Kathas, we ensure you don’t just visit a place, but truly feel its rhythm – leaving you with a story shaped by the people you love and the landscapes that move you.”
Booking Information “Soulful Summer Stories” packages are now available.