KNOXVILLE, Tenn., June 26 — Fastweigh, a leading provider of software for bulk material operations, today unveiled a refreshed brand including a new logo, visual identity, and website. The rebrand marks a new era for the company as it continues a period of significant growth and product investment.
Founded in 1988, Fastweigh has grown from a trusted scale ticketing solution into a cloud-based operations platform serving aggregate, asphalt, waste, and other bulk material producers. Since launching its cloud platform in 2015, the company has expanded to support hundreds of customers across the United States, including large producers with complex plant, dispatch, billing, and reporting workflows.
“I am thrilled with how this branding update has captured who Fastweigh is and where we are going,” said Caitlin Pomeroy, Chief Executive Officer of Fastweigh. “Our customers’ operations have evolved, and so have we. The new look represents our commitment to being the technology partner this industry deserves; one that stays practical and modern while drawing on decades of understanding how the work actually gets done.”
The rebrand caps a year of momentum for the company. In November, Fastweigh appointed Pomeroy as Chief Executive Officer, bringing experience leading similar niche vertical software companies through periods of scale and customer-focused growth. She works alongside co-founders Steve Rasmussen and Mike Mendiola and Head of Product Eric Wilhite as the company invests in its platform and expands its leadership team, including the recent addition of Andrew Sabin as Head of Finance. Following this branding update, Fastweigh will introduce an all-new unified web portal and scale application with AI-enabled in-app customization capabilities, bringing a modernized experience to every part of the operation.
The refreshed identity centers on a promise that has guided the company from the beginning: your industry is our industry.
Fastweigh’s team works alongside quarries, plants, yards, and haulers across the country, and the new brand was designed to reflect that partnership in the field as much as the front office. The updated branding will appear across the company’s website, product interfaces, and customer touchpoints in the coming months, with no action required from users.