GOA, May 6: Zebra Technologies Corporation , a global leader in digitizing and automating workflows to deliver intelligent operations, today reaffirmed its commitment to advancing frontline innovation by scaling its channel strategy to focus on Small and Medium Businesses (SMBs) – often categorized locally as Micro, Small, and Medium Enterprises (MSMEs) – within India’s manufacturing and retail sectors.
Announced at the India Partner Summit in Goa, this strategic expansion coincides with the 10th anniversary of the Zebra™ PartnerConnect program. For a decade, PartnerConnect has unified more than 10,000 global partners under a proven model for growth and profitability. Zebra is now leveraging this global legacy to introduce market-specific initiatives and product innovations designed to empower India’s partners to scale and capture emerging opportunities within the MSME segment.
India is home to more than 70 million MSMEs, contributing approximately 31% to the national GDP and nearly 49% of exports. However, with 97% of these registered businesses classified as micro-enterprises, many are just beginning their digital modernization journeys. This presents a significant opportunity for India’s MSMEs to “leapfrog” traditional development stages. By investing in the right foundational technologies today, these businesses can transition directly from manual operations to AI-enabled, connected workflows – ensuring they have the agile, scalable infrastructure required to expand into the mid-market seamlessly as market demands grow.
“India’s MSME sector is a powerful growth engine, yet many enterprises remain fragmented and lack access to scalable technology,” said Subramaniam Thiruppathi, Country Lead, India and Subcontinent, Zebra Technologies. “To remain competitive and expand their footprint, businesses must adopt purpose-built, future-proof tech solutions that can grow alongside them. As we celebrate 10 years of our PartnerConnect program, we are doubling down on our partner-led approach in India. By providing plug-and-play solutions that build a connected frontline, deliver real-time visibility, and drive intelligent automation, we are helping MSMEs evolve into truly connected, intelligent enterprises capable of scaling upwards efficiently whenever the need arises.”
The expanded strategy allows India’s partners to leverage Zebra’s Mid-Market program within the PartnerConnect program. This provides resellers with the specific resources needed to solve the complex needs of customers in the manufacturing and retail verticals, giving those customers the technological runway to expand without operational bottlenecks.
Together with its partners, Zebra is building a future-ready ecosystem in India – one that enables Zebra and its partners to better serve our shared customers with solutions that digitize, automate and embed intelligence into frontline operations everywhere.
Key take away
- Zebra marks a decade of its PartnerConnect program by scaling its India partner ecosystem to specifically reach the high-growth manufacturing and retail MSME sectors.
- With most Indian MSMEs currently operating at a micro-scale, Zebra’s strategy emphasizes the adoption of scalable technologies, enabling businesses to skip manual stages and build a resilient foundation for future capacity and mid-market expansion.
- Through new market-specific initiatives and PartnerConnect’s proven model, Zebra is equipping India’s partners to deliver scalable, plug-and-play solutions that establish a connected frontline, improve asset visibility, and utilize intelligent automation to drive profitability and long-term business growth.
Who is Zebra Technologies?
Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day.
