Mumbai, June 18: The Equal Agency, a Mumbai based full service advertising agency known for its strategic approach to brand transformation, has refreshed the brand identity of Routematic, a leading technology driven corporate mobility company.
The mandate followed a competitive multi agency pitch last year. Working closely with Routematic’s leadership, The Equal Agency developed a new brand platform and visual identity that reflects the company’s evolution into an end to end employee mobility partner powered by technology, operational excellence, and care.
The new identity includes a redesigned logo, a contemporary color system, and a unified visual language across all touchpoints including the Routematic app and software interface.
At the heart of the identity is an arrow inspired symbol representing movement, direction, and progress. It captures Routematic’s role in simplifying complex employee transportation into seamless, well managed journeys.
The colour palette reflects the dual strengths of the brand, intelligent technology and a deep commitment to passenger safety, brought together in the promise: Powered by Intelligence. Driven by Care.
Rahim Premji, Executive Vice President at The Equal Agency, said,
“We partnered closely with Routematic to define a clear vision and mission. This became the foundation for a brand that not only looks distinctive but also reflects the company’s scale, capability, and future ambition.”
Sriram Kannan, Founder and CEO of Routematic, added,
“This rebranding reflects our evolution into a partner that takes full ownership of the daily commute experience, ensuring safe, efficient, and reliable outcomes for our clients and their employees.”
Backed by over US$45 million in funding, Routematic today serves more than 300 enterprises across 23 cities, enabling over 5 million employee trips every month for more than 300,000 employees. Following its recent US$40 million Series C funding round, the company is expanding its fleet to 10,000 vehicles, further strengthening its leadership in corporate mobility.
More than a visual refresh, the new identity reflects Routematic’s transformation into a modern mobility partner bringing clarity to complex logistics, control to daily operations, and care to every journey.