SUNNYVALE, Calif., May 5 — Ooma, Inc. (NYSE: OOMA), a smart communications platform for businesses and consumers, today announced the launch of MyPhoneTM, a modern landline designed specifically for families with kids, with availability beginning nationwide on Walmart.com and expanding to Walmart stores across the country in the coming months.
Across the country, parents are delaying smartphones as concerns grow around social media exposure, excessive screen time, cyberbullying, and unwanted contact from strangers. But many families still want their children to stay connected with friends and relatives — without the distractions and risks that come with smartphones. As a result, families are rediscovering the value of the household landline — a simple way for kids to communicate while avoiding social media, apps, and endless notifications.
MyPhone delivers the solution many parents have been asking for: a modern landline phone service that keeps kids connected with friends and family while giving parents greater visibility, control and peace of mind.
Built on Ooma’s trusted cloud-based home phone platform used by households across North America, MyPhone brings the reliability and scale of a proven communications provider to this fast-growing parenting movement.
“There’s a growing body of research suggesting that delaying smartphone use can be beneficial for younger children. MyPhone brings together the simplicity and safety features parents want for their children with the reliability they expect from Ooma,” said Jim Gustke, senior vice president of marketing at Ooma. “Kids get the freedom to call friends and grandparents, while parents rest assured their child’s phone is designed to keep them safe.”
A Safe and More Complete Phone Experience for Kids
MyPhone combines the simplicity of a home landline with advanced safety and parental controls not typically found in basic children’s calling devices today.
Features include:
- Trusted Circle Calling — Allows calls only between approved contacts.
- Quiet Hours — Blocks all calls during homework, bedtime or family time.
- Screen-Free Communication — No apps, texts, social media or internet browsing.
- Unlimited Calling — Across the United States, Canada and Mexico.
- Address-Based 911 — Automatically provides the home address to emergency responders, with the user to update the MyPhone location if it is moved from the registered home address.
- Emergency Alerts — Notifies parents or loved ones via text or email if 911 is called.
- Online Call Logs — Allows parents to monitor incoming and outgoing calls.
- Party Line Calling — Lets kids chat with multiple friends or family members at once.
- Voicemail — Allows children to receive messages from friends, grandparents and loved ones with a built-in answering machine on the MyPhone base station.
Kids enjoy the fun of calling friends and family, while parents benefit from modern safety features and greater visibility into their child’s communication.
Each MyPhone bundle includes an Ooma base station along with a home phone designed for easy use by kids and families and decorative stickers for personalization. Phones are available in multiple colors including white, black, pink, blue and green. The system connects through the base station and can be installed in minutes using a home internet Wi-Fi connection.
MyPhone service costs $7.99 per month plus applicable taxes and fees and will initially be available through Walmart.com at $79.99 plus applicable taxes as well as MyPhone.com and Ooma.com. The product will expand to Walmart stores nationwide by fall of 2026, along with other retailers.
