Hyderabad, July 31: Yardley London, the iconic over 250 year-old fragrance and personal care brand from Wipro Consumer Care and Lighting, has unveiled a new campaign, focused on the brand’s commitment to offer superior products to its consumers. Rooted in the legacy of delivering consistency, care, and sensorial excellence, Yardley Talc continues to be a preferred choice for consumers seeking comfort, performance, and everyday elegance.
In today’s evolving marketplace where brands are diversifying their product range, consumers seek authenticity without compromising on product quality. Yardley Talc stands firm with its time-tested formula designed to offer a fine texture that blends seamlessly on skin, absorbs moisture effectively, and leaves behind a fresh feel. A recent consumer study with 100 individuals further validated these benefits across parameters, reinforcing why Yardley remains a trusted choice.
As part of the integrated campaign, Yardley has launched a television commercial conceptualized by Contract Advertising, highlighting the proposition featuring Kalyani Priyadarshan. The film opens with three friends preparing for an outing together – while two of them struggle with visible white residue and uneven, patchy application from their regular talcum powder, Kalyani Priyadarshan effortlessly achieves a smooth finish with Yardley Talc. From flawless application to long-lasting freshness with floral fragrance, the campaign emphasizes that true confidence comes from products that consistently deliver excellence.
Speaking on the campaign, Mr Manish Vyas, Business Head – Yardley & Enchanteur, said,
“Yardley has a strong brand equity, established over time and our latest campaign reiterates our promise of enhancing natural beauty. Our talc range continues to define category excellence, delivering superior performance that transforms daily routines into moments of confidence and grace.”
Sharing her thoughts on the association, Actress Kalyani Priyadarshan said,
“Yardley has always felt familiar to me. It’s one of those brands that’s been around for years and has earned people’s trust. I love how Yardley Talc keeps me feeling fresh through the day, and I’m really happy to be associated with a brand that continues to stand for quality and consistency.”
The 360-degree campaign rollout spans television, digital, and social media platforms, integrated with extensive OOH marketing across Kerala, Tamil Nadu, Andhra Pradesh, Telangana, and Maharashtra.
Yardley Talc is available across retail outlets and on e-commerce platforms.