New Delhi, Sep 05: Blackberrys, one of India’s menswear brands, unveiled its Autumn Winter 2026 collection, AW’26 – Winning in Progress, at an exclusive launch event at the Blackberrys store at Connaught Place, New Delhi. Bringing together contemporary menswear, culture and a forward-looking brand perspective, the evening marked the next chapter in Blackberrys’ journey of evolving with the modern Indian man, with actor Vikrant Massey unveiling the new Autumn-Winter collection.
At the heart of AW’26 is Blackberrys’ belief that success is not a destination, but a mindset. The collection draws from the changing aspirations of the contemporary Indian man — one who sees every achievement as a stepping stone, values growth as an ongoing journey and continues to evolve with every new opportunity. Rather than defining success through a single milestone, Blackberrys celebrates the momentum that comes from constantly moving forward.
Vikrant Massey embodies this ethos through his journey of evolution and reinvention, taking on diverse roles while continually pushing his creative boundaries. His association with AW’26 brings an authentic expression to Blackberrys’ vision of the modern Indian man. The launch at Connaught Place brought this perspective to life through an immersive celebration of contemporary style and culture, giving guests an opportunity to experience the collection and its relevance to the aspirations and lifestyles of today’s Indian man.
Purvaa Kapadia, VP Brand Experience, Blackberrys, said:
“The Indian man today is defined by a constant desire to evolve — in how he thinks, how he works and how he presents himself to the world. At Blackberrys, we see our role as evolving alongside him, creating menswear that reflects his ambition, confidence and changing aspirations. ‘Winning in Progress’ captures this larger belief that progress is not measured by a single milestone, but by the willingness to keep moving forward. With AW’26, we are building on our understanding of the contemporary Indian man and translating that into a more relevant, modern expression of style.”
With AW’26, Blackberrys brings its ‘Winning in Progress’ philosophy to life through sharp tailoring, versatile styles and refined silhouettes. The collection reflects how the modern Indian man is dressing today – balancing style, individuality and sophistication across occasions.