Mumbai, Aug 24: Timezone, one of India’s social entertainment destinations, recently marked the launch of its newest interactive game, Hang Time, by bringing guests together for a collective challenge. The activation culminated in an India Book of Records achievement at its Inorbit Mall, Malad venue in Mumbai.
At the centre of the activation was Hang Time, Timezone’s latest interactive game that challenges players to hold on and remain suspended for as long as possible, putting their grip strength and endurance to the test. Designed to combine physical challenge with friendly competition, the game adds a new dimension to Timezone’s portfolio of interactive entertainment.
To mark the launch, Timezone invited guests to come together and collectively participate in a record attempt for the “Maximum Number of People Consecutively Performing a Dead Hang”. A total of 316 participants took on the challenge one after another, contributing to the shared record attempt while experiencing the new game first-hand. The record was confirmed by the India Book of Records on August 23, 2026.
Beyond introducing the game, the experience created a moment of shared excitement and friendly competition, bringing friends, families and guests of all ages together to participate in a record-setting moment. The activation reflected Timezone’s focus on creating memorable shared experiences that bring people closer.
Commenting on the launch, Megha Agrawal, Chief Marketing Officer, Timezone India, said,
“At Timezone, we are always looking for fresh and interactive ways to bring people together and create memorable experiences for our guests. The idea for Hang Time came from the familiar act of hanging — something associated with strength and fitness, while also being a part of everyday life in India, particularly during our daily commutes. We wanted to turn this familiar concept into something fun and participative, and felt there could be no better way to introduce the game than by bringing people together to create a record with the India Book of Records. It was wonderful to see so many people come forward to take on the challenge and become part of this shared milestone. The enthusiasm and participation made the launch especially memorable, and we are grateful to the India Book of Records team for helping us bring the activation to life.”
With the introduction of Hang Time, Timezone continues to expand its range of interactive experiences that encourage people to play together, participate and create memorable moments. The record-setting launch is a reflection of the brand’s commitment to creating shared moments through fun, entertainment and innovation – bringing friends and families together to discover and experience something new.