National, 15 July, 2024 : The Good Bowl, the flagship brand of Rebel Foods, the world’s largest internet restaurant company, announces the launch of “The BowlStar Initiative”. This innovative initiative aims to identify and support brand advocates by making them the face of the company.
The Good Bowl is known for delivering delicious and convenient meals. This customer-first initiative will feature these individuals as the face of the brand and their stories across various customer touchpoints. The focus is to offer them recognition and a platform to inspire others. Additionally, each chosen BowlStar will enjoy free bowls for a year*, further connecting them with The Good Bowl community.
On being the first BowlStar, Dr. Rushabh Mehta who’s also been our customer for over 4 years, added, “I’m excited to be a part of this campaign. I never thought I would get picked by a brand to be the face of it. I consider it an honour that The Good Bowl recognised my loyalty towards them and also highlighted my story.”
Dr. Rushabh Mehta is currently a junior resident radiologist at KEM Hospital in Mumbai. Dr. Mehta’s journey from a first-generation medical student in Solapur to achieving remarkable ranks in the INICET and NEET PG exams is a story of perseverance and overcoming doubts. His story embodies the spirit of The Good Bowl’s commitment to supporting individuals who live life on their own terms and achieve extraordinary feats.
The Good Bowl will continue to identify and celebrate more customers with inspiring stories through the BowlStar Initiative, encouraging a community that values hard work and dedication. The story of Dr. Rushabh Mehta is currently highlighted on the packaging of The Good Bowl in Mumbai.
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