Bengaluru, Oct 26: Tamannaah Fine Jewellery, founded by actor and entrepreneur Tamannaah Bhatia, continues its retail journey with Khazana, Taj’s curated luxury retail destination, with its Bengaluru launch marking the next chapter in a collaboration set to span 10 cities across India.
Following its debut in New Delhi, the association brings Tamannaah Fine Jewellery to Bengaluru, extending the brand’s presence to new audiences through Khazana’s hospitality-led retail experience. The partnership brings together two distinct approaches to luxury – Khazana’s carefully curated retail offering and Tamannaah Fine Jewellery’s contemporary and unconventional approach to fine jewellery.
For Tamannaah Fine Jewellery, the Bengaluru launch represents a continued commitment to taking fine jewellery beyond conventional occasions and familiar ways of wearing it. Built around the philosophy of “Beyond the Occasion,” the brand creates modern, versatile pieces designed to move seamlessly through everyday life while retaining the refinement and craftsmanship of fine jewellery.
Tamannaah Bhatia, Founder, Tamannaah Fine Jewellery, said:
“Bengaluru has always been a city that embraces individuality and contemporary expression, making it an exciting market for us. With Tamannaah Fine Jewellery, I wanted to create pieces that go beyond traditional occasions and become a part of how people express themselves every day. Our association with Khazana allows us to bring this philosophy to a wider audience, and I’m delighted to continue this journey in Bengaluru.”
The partnership reflects a shared belief in looking beyond the expected. While Tamannaah Fine Jewellery takes an unconventional approach to jewellery through distinctive design, versatility and a contemporary interpretation of fine jewellery, its association with Khazana offers a distinctive retail platform for the brand to engage with discerning luxury consumers.
At Khazana, the collaboration strengthens the fine jewellery offering with a collection selected for the discerning Taj guest, bringing together distinctive design, craftsmanship, individuality and a sensibility that resonates with the contemporary luxury traveller.
Mr Faisal Momin,VP Khazana, Khazana, Bengaluru, said:
“Khazana is embarking on a journey to establish its presence across most Taj hotel by 2030. Our vision is to bring the finest expressions of Indian craftsmanship, artistry and heritage closer to our guests, drawing upon the trust, legacy and distinction of Taj hospitality, while preserving Khazana’s own core identity. We see this as a natural extension of the Taj experience, creating greater visibility and opportunity for India’s exceptional artisans and craftspeople.”
The 10-city rollout will continue to bring Tamannaah Fine Jewellery to audiences across diverse markets, while maintaining the spirit of discovery at the heart of the collaboration. With Bengaluru as the next destination following New Delhi, the association continues to create a retail experience that brings together contemporary design, fine craftsmanship and the distinctive hospitality-led curation of Khazana.
At its heart, Khazana × Tamannaah Fine Jewellery represents a meeting of two brands willing to take an uncharted path – one reimagining luxury retail through curation and experience, the other challenging conventional perceptions of how fine jewellery can be designed, styled and lived in.