Gurugram, April 21: Stupa Sports, the leading global AI-powered sports technology and analytics firm announced its appointment as the Official Competition Management Partner of Table Tennis New Zealand (TTNZ), in what will be a multi-year strategic partnership. Under this agreement, Stupa will deploy its comprehensive “whole-of-sport” Competition Management Platform – an integrated, end-to-end digital infrastructure designed to power every dimension of table tennis governance, competition delivery and stakeholder experience, across New Zealand.
The partnership marks a significant step in TTNZ’s digital transformation journey, bringing together Stupa’s deep-tech expertise and TTNZ’s ambition to modernise the sport at every level – from grassroots clubs to national competitions.
Stupa’s platform delivers a suite of eleven enterprise-grade modules specifically configured for TTNZ’s operational requirements, including Tournament and League Management, Live Scoring and Real-Time Match Data, Membership and Licensing Management, an Automated Ranking and Rating System, an Online Entry Registration System with integrated payment gateways, role-based User Management, a revenue-generating Sub-Licensing Framework, secure Payment Processing, Third-Party System Integration support and full platform customisation aligned to TTNZ’s specific workflows.
A cornerstone of the partnership is the Sub-Licensing Framework, which enables TTNZ to generate new, sustainable revenue by licensing the platform to Regional Associations and clubs, while simultaneously driving national standardisation across New Zealand’s table tennis ecosystem. This positions TTNZ not only as a more efficient governing body but also as a commercially empowered one.
Commenting on the partnership, Ms Megha Gambhir, Co-founder & CEO, Stupa Sports, said,
“Our appointment as Official Competition Management Partner for TTNZ reflects our commitment to building technology that works for sport at every level and catering to all modern day requirements of fan and player engagement. This is not just a software deployment – it is the creation of a complete digital backbone for an entire national federation. From player registrations and club management to live match data and revenue generation, every touchpoint of New Zealand table tennis will now operate on a single, unified platform. We are proud to support TTNZ in this transformation and look forward to a long and impactful partnership.“
Adding to this, Ms Izania Downie, CEO, Table Tennis New Zealand, said,
“Partnering with Stupa Sports is a landmark moment for table tennis in New Zealand. For the first time, we have a single, fully integrated platform that connects every level of our sport — from players and clubs to regional associations and the national body. Stupa’s technology will not only simplify how we manage competitions and memberships, but also create new revenue opportunities that will directly benefit the growth of the sport across the country. We are excited about what this partnership means for the future of table tennis in New Zealand.”
The platform’s Tournament and League Management module provides a comprehensive end-to-end solution for event creation, scheduling, match tracking, and automated result processing.
Its Live Scoring and Match Data capabilities capture real-time scoring updates, enabling instant access to results for players, coaches, and fans alike. The Membership and Licensing Management module facilitates player licensing and membership tracking across clubs, Regional Associations, and direct registrations, ensuring full compliance with governing body requirements.
Meanwhile, the Ranking and Rating Management system provides an automated, transparent mechanism for calculating and maintaining player ratings based on match results and performance metrics.
This integration will drive national standardisation across New Zealand’s table tennis ecosystem, streamline end-to-end event operations, and create meaningful new revenue streams for TTNZ – marking a new chapter in the sport’s administration and growth in the country.
The TTNZ partnership further consolidates Stupa Sports’ expanding footprint with their global sports ecosystem. Much like its recent landmark milestones – including the BWF certification of its AI-powered Instant Review System for all sanctioned badminton tournaments, its role as Data and Technology Partner for the Pickleball Champions League Asia Finals, the deployment of Stupa Cast for the Generali Hexagon Cup Padel tournament, and its provision of AI analytics for Major League Table Tennis and the Prime Volleyball League, along with its growing footprint in Oceania through agreements with Table Tennis Australia – this partnership reinforces Stupa’s position as an Indian firm leading technology innovation across multiple sports and federations globally.
