Mumbai, Apr 20: SK-II, the global luxury skincare brand, hosted its exclusive “House of SK-II” immersive launch event in Mumbai, bringing together beauty enthusiasts, influencers, and media to celebrate the transformative power of its iconic PITERA™ Essence.
The one-day experiential showcase offered guests an in-depth journey into the brand’s heritage, innovation, and commitment to helping individuals achieve their best bare skin. Through a series of multi-sensory installations, attendees explored the science behind PITERA™, a naturally derived skincare ingredient developed through a proprietary yeast fermentation process unique to SK-II.
The origins of PITERA™ were highlighted through the brand’s legacy story—an observation of elderly sake brewers whose hands remained youthful despite their age—an insight that continues to inspire SK-II’s philosophy of skin transformation. Guests engaged with interactive exhibits that demonstrated the ingredient’s ability to nourish skin and enhance natural radiance.
Adding to the experience, the event introduced SK-II’s new global brand ambassador, Anna Sawai, who shared her enthusiasm for the brand. “I’m thrilled to be part of the House of SK-II here in Mumbai. I look forward to sharing my journey with PITERA™ and celebrating authentic beauty,” she said.
Speaking on the occasion, Satyaki Banerjee, CEO, LUXASIA Group, stated that the launch marks a significant step in expanding SK-II’s presence in India in partnership with Procter & Gamble. He emphasized the brand’s commitment to elevating the luxury skincare segment through both retail and digital platforms, in collaboration with Nykaa and Galeries Lafayette.
Anchit Nayar, Executive Director & CEO, Nykaa Beauty, highlighted the growing demand for efficacy-driven skincare in India, noting that SK-II’s heritage and focus on long-term skin transformation align with the evolving preferences of Indian consumers.
While the “House of SK-II” event was a one-day exclusive experience, consumers can continue to explore the brand’s product range at Nykaa stores across major cities including Mumbai, Delhi, Bengaluru, and Hyderabad, as well as online via Nykaa’s platform and at Galeries Lafayette in Mumbai.
With this launch, SK-II reinforces its commitment to bringing globally acclaimed skincare innovation to India, while offering consumers a deeper connection to the science, heritage, and philosophy behind its iconic products.
