Kolkata, June 6: To mark the World Environment Day, Siddha Group has launched its initiative titled ‘Give Back to the World,’ under its widely recognised ‘Be Selfish’ philosophy, promoting environmental awareness, sustainable living and community participation for a sustainable tomorrow.
Built around the thought “Be Selfish. Give Back to the World.” campaign highlights a simple yet powerful idea – cleaner air benefits us, greener surroundings improve our lives and a healthier environment secures the future of our children and families. Through this philosophy, Siddha Group aims to inspire people to give back to nature, as it directly impacts their lives.
As part of the campaign, Siddha Group has organised a Sit & Draw Competition for the children, centred on the theme, “How Can We Give Back To Nature?” across Siddha Galaxia and Siddha Happyville at Siddha Galaxia. During the day, an interactive awareness session was also held to help children understand the importance of preserving and nurturing the plants around them.
The winners of the sit & draw competition were awarded by special guests, Mr Rudranil Ghosh, Actor & MLA and Ms Anusha Vishwanathan, Actress.
“At Siddha, we believe that sustainability begins with everyday choices and collective commitment. “Be Selfish. Give Back to the World.”is an effort to encourage communities to think beyond immediate needs and embrace a more responsible relationship with the environment. By engaging children and families in meaningful conversations and activities, we hope to inspire a deeper appreciation for nature and reinforce the importance of preserving it for future generations. Through the ‘Be Selfish’ philosophy, we seek to highlight that protecting the environment is ultimately an investment in our own wellbeing, our communities and the future we leave behind”, said Mr Aayushman Jain, Director, Siddha Group.
The campaign further strengthens Siddha Group’s long-standing commitment to responsible community development and sustainability by creating meaningful platforms that engage residents, empower young minds and foster environmental awareness. Through these efforts, Siddha continues to encourage positive action and collective responsibility in building a greener, healthier future for the next generation.