Sep 1: Double cleansing can often feel like one more step in an already lengthy skincare routine, while traditional foaming cleansers can leave skin feeling dry or stripped. Recognising the growing need for skincare that is both easy and effective, Innisfree introduces its Vitamin C Brightening Mask-to-Foam, an innovative 2-in-1 brightening cleanser that combines the benefits of a wash-off mask and daily cleanser in one effortless ritual.
Designed for consumers looking to simplify their routines without compromising on cleansing or skincare benefits, the Vitamin C Brightening Mask-to-Foam transforms the way skin is cleansed. The formula begins as a rich, stretchy, gelato-like mask that grips onto impurities, excess sebum, sunscreen and everyday makeup. When massaged with warm water, it melts into a rich, gentle foam that lifts away residue, leaving skin feeling clean, smooth and refreshed.
At the heart of the formula is 30% oil-based cleansing agents, which help dissolve sunscreen, everyday makeup and impurities while providing a cushiony, low-friction cleansing experience. Vitamin C, Tangerine Water, Green Tea Enzyme, AHA and PHA work together to brighten the appearance of skin, refine texture and support a smoother, more radiant-looking complexion. Coconut-derived surfactants further support effective yet gentle cleansing. The formula is finished with a fresh citrus sensory experience featuring orange, lemon and bergamot oils.
This unique mask-to-foam experience combines the melting action of a cleansing balm with the rinsing experience of a cleanser, creating a single-step alternative to a conventional double-cleansing routine.
The Mask-to-Foam format offers two ways to use the product. As a daily cleanser, apply it to dry skin, massage to melt away sunscreen and makeup, add water to transform it into a soft foam and rinse. For a quick brightening reset, apply it to dry skin, leave it on for one minute, then add water, foam and rinse.
Available in two sizes, the Innisfree Vitamin C Brightening Mask-to-Foam is priced at INR 380 for 30g and INR 1,300 for 120g, offering consumers the flexibility to choose a size suited to their skincare routine.
The Vitamin C Brightening Mask-to-Foam is available online across Nykaa, Tira, Myntra and Amazon, making the innovative cleansing ritual easily accessible to consumers across India.
With its mask-to-foam transformation, cleansing efficacy and brightening skincare benefits, Innisfree Vitamin C Brightening Mask-to-Foam brings together what consumers increasingly seek from their routines: easy, effective and gentle skincare. By combining makeup and sunscreen removal with skin-refining and brightening benefits, the new cleanser is designed to make the everyday cleansing step feel less like a chore and more like a moment of skincare.