India, June 8 : Haier , the major appliances brand for 17 consecutive years, proudly continues its association with Roland-Garros as the Official Partner of the prestigious Grand Slam tournament. Reinforcing its Sport-O-Tainment strategy to engage consumers through sport-led experiences, Haier India has partnered with Sony LIV to bring Roland-Garros 2026 to audiences across Connected TVs, enabling tennis fans to enjoy an immersive viewing experience from the comfort of their homes.
As one of the world’s prestigious tennis tournaments, Roland-Garros represents the perfect convergence of sporting excellence, innovation, and lifestyle. Through this partnership, Haier continues to strengthen its global brand presence while showcasing how connected, people-centric technologies elevate everyday living through intuitive and meaningful experiences. Guided by its global philosophy, ‘Play with the Number Ones’, Haier has built a strong international sports partnership portfolio spanning some of the world’s most celebrated tennis events, including the Australian Open, Mutua Madrid Open, Rolex Paris Masters, and Nitto ATP Finals.
Commenting on the partnership, Mr. NS Satish, CEO, Haier Appliances India, said,
“ We are delighted to continue our association with Roland-Garros, a tournament that reflects the values of excellence, precision, and innovation that are at the core of Haier’s brand philosophy. Our partnership with Sony LIV further strengthens our commitment to connecting with premium and digitally savvy consumers through meaningful sporting experiences. As consumers increasingly seek more immersive entertainment experiences at home, this collaboration allows us to bring the excitement of world-class tennis closer to them while reinforcing Haier’s position as a brand that seamlessly blends innovation, technology, and lifestyle.”
Over the years, Haier has strategically strengthened its unique Sport-O-Tainment marketing approach by forging partnerships with some of the world’s most celebrated sporting properties. These include the TATA IPL, ICC Men’s Cricket World Cup, Champions Trophy, Roland-Garros 2023 and 2024, ATP, US Open, French Open, and Wimbledon. Through these associations, Haier continues to connect with millions of passionate sports fans globally while building deeper consumer engagement and reinforcing its premium brand credentials across markets.