Hyderabad, Sep 07: Gemini Edibles and Fats India Ltd, the marketers and manufacturer of Freedom Healthy Cooking Oils, as a part of their efforts to promote sustainable and eco–friendly practices, will distribute 10,000 Eco–friendly Seed Ganesha murti’s. People are getting conscious about the vicissitudes of climate change and rapidly adopting sustainable religious celebrations by worshipping eco–friendly Ganesha, as the immersion of these murti’s have no debilitating effect on the water bodies. To encourage this Freedom Healthy Cooking Oils will distribute 5,000 Eco–friendly seed Ganesha boxes in Hyderabad & 5,000 Eco–friendly seed Ganesha boxes in Bangalore. Mr. Chetan Pimpalkhute, Marketing Head, Freedom Healthy Cooking Oils along with the team flagged off vehicles to distribute the Eco–friendly seed Ganesha to the apartment complexes like Ridge Towers, My Home Jewel, One City, Sai Mithra Towers, Krishnakunz Gardiniya, Malaysian Townships Rain Tree Park, Swanlake Apartment, Rainbow Vista, Janapriya Metropolis Apartments, Satellite Apartment, Vertex Prime, Rainbow Vistas Rock Garden-1&2 etc, in the city.
The culture of installing a murti of Lord Ganesha is a tradition and has been going on for years. The traditional Murthi’s made from plaster of Paris and decorated with attractive commercial paints take time to get removed from waterbed post immersion. With the increased consciousness towards the environment, people are preferring clay murti’s without artificial paints. To keep the environmental impact of the Ganesh festival to a minimum, people have started having clay and water-soluble Ganesh Murti with manure and plant-able seeds. Once immersed in the pot, the Ganesh Murti grows into a plant, with the seeds available in the murti. Freedom Healthy Cooking Oils – Green Ganesha initiative serves as a testament to their conscious endeavour to mitigate environmental harm without compromising on the festivities.
Speaking about the initiative Mr. P Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing, Freedom Healthy Cooking Oils said,
“It is a part of our tradition to celebrate the Ganesh festival by placing the Murti of Lord Ganesha in our homes. To help people celebrate the festival with traditional fervour and protect the environment, Freedom Healthy Cooking Oils has decided to distribute 10,000 eco–friendly Seed Ganesha Murti. We have been distributing the eco–friendly seed Ganesha Murti’s for 7 years. With the Green Ganesha initiative, we give the people freedom to celebrate the festival with traditional fervour with a sustainable and eco–friendly way.”
Adding to this, Mr. Chetan Pimpalkhute, Marketing Head, Freedom Healthy Cooking Oils, said,
“At Freedom, we believe that meaningful celebrations should create lasting positive memories and a positive impact on our surroundings. The Seed Ganesha Murti is our small effort to bring together faith, tradition and sustainability. Instead of ending with immersion, the Murthi can give rise to a new plant, symbolising growth, renewal and prosperity. Through this initiative, we hope to encourage families, especially children, to experience the joy of celebrating Ganesh Chaturthi while also understanding the importance of protecting our environment. It has been a ritual since last 7 years.