Jaipur, Sep 21: ELE|NA, the award-winning luxury wellness and spa brand of Atmosphere Wellness Pvt. Ltd., has announced a strategic partnership with Ananta Spa & Resort, Ajabgarh to operate the resort’s wellness sanctuary under the ELE|NA Ayur identity. The opening marks ELE|NA’s first property under a wider Ananta partnership and signals the brand’s next phase of growth in India’s wellness hospitality market.
Positioned as a drive-to wellness escape within reach of Delhi and Jaipur, ELE|NA Ayur at Ajabgarh combines ELE|NA’s global spa management expertise and nature-led philosophy with Ananta’s resort setting in the Aravalli foothills. The collaboration offers a turnkey wellness model spanning concept, programming, operations, training and guest experience.
A Destination Wellness Sanctuary
The two-storey wellness destination features nine treatment rooms, a twinned hydrothermal circuit, Meditation Hall, movement pavilion and salon, organised around ELE|NA’s Pillars of Vitality. Its programming spans TouchFlow massage and bodywork, ReFine skin health, BodyFit movement and breathwork, SoulVibe sound and water therapies, SleepSync sleep experiences and FoodDelight conscious nutrition.
Signature Experiences Rooted in Place
At the heart of the offering is a signature collection inspired by the elements, including Inner Fire Awakening, Grounding Earth Ritual, Flowing Water Therapy and Sacred Wood Restoration.
The menu also draws on Jaipur’s traditions through experiences such as the Jaipur-Inspired Heart & Grounding Ritual, Desert Glow ubtan body polish and Camel Milk nourishing wrap, alongside sound journeys including Fort Echoes and Sound of the Hills. Couples can choose private journeys such as Ever After and the 180-minute Sacred Together. The experience extends into the landscape with forest bathing, guided nature walks, starry-sky and moon meditation, floating meditation and sound healing, making Ajabgarh’s natural surroundings an integral part of the wellness experience.
A Living Calendar of Vitality
Beyond treatments, ELE|NA will introduce a four-week Elemental Vitality calendar moving through Earth, Water, Fire and Air, with experiences spanning physical, mental, emotional, social, spiritual, environmental and creative wellbeing. Activities include Aravalli nature walks, pottery, kintsugi, sound healing, stargazing and tree planting, contributing to the Ananta group’s annual planting of 50,000 trees across its properties.
Spaces Designed for Restoration
Signature spaces include the SleepSync™ Room for hammock sound baths, yoga nidra and guided rest; a Contrast Therapy Suite with ice baths and warm jacuzzis; a sound-healing hall; and HydroTherm dry-flotation massage. ELE|NA’s owned product houses, ELE|NA Essentia and Philosophia Botanica, will feature across treatments and retail. The brand will operate the sanctuary end to end, from treatment design and team training to daily activation.
“Ananta and ELE|NA share an ambition to make wellness a defining part of the guest experience,” said Heidi Grimwood, Senior Vice President of ELE|NA. “Few settings give you as much to work with as Ajabgarh: the forest, the hills, the dark skies. Our task is simply to open the door to all of it and to hold the sanctuary to a standard guests will travel for. We look forward to opening it and to the properties that follow.”
Mr. Mukund Goyal, Chairman, Ananta Hotels & Resorts, added:
“Ajabgarh was built around the land it stands on. The villas are grouped by element, most of the thirty acres is left as landscape and the fort on the ridge has been there far longer than we have. A wellness sanctuary belongs in a setting like this. ELE|NA works to a standard we recognise and Ajabgarh is the first of several properties we expect to develop together.”
The Ajabgarh sanctuary is the first property in a wider partnership between ELE|NA and Ananta, with further developments to follow. The collaboration positions ELE|NA as a partner for Indian hotels and resorts looking to transform wellness from an amenity into a revenue-driving, experience-led pillar of the guest journey.