April, 24 : Aditya Infotech, the parent company of India’s leading surveillance brand CP PLUS, today announced the launch of its latest TVC in collaboration with Punjab Kings, marking a significant milestone in the brand’s ongoing association as the team’s Title Sponsor.
Conceptualized to blend the high-performance energy of sport with the precision and reliability of next-generation security solutions, the TVC reinforces CP PLUS’ positioning as a technology leader driving a safer, smarter India. The campaign leverages the mass appeal of cricket to bring alive the brand’s core values of trust, vigilance, and performance at scale.
The TVC was officially unveiled at a curated meet-and-greet engagement in New Delhi, designed as an immersive platform bringing together Punjab Kings players, brand leadership, partners, media, and underprivileged children. Moving beyond a conventional launch format, the event integrated informal play sessions, interactive activities, and community-led engagement underscoring CP PLUS’ commitment to purpose-driven brand building.
Commenting on the launch, Mr. Aditya Khemka, Managing Director, CP PLUS, said:
“Our association with Punjab Kings is a strategic step towards building deeper cultural and community connections beyond our core business. At CP PLUS, we believe true leadership lies not just in technological innovation, but in creating meaningful impact. This TVC and the larger campaign reflect our vision of engaging audiences through powerful storytelling, while reinforcing our commitment to a safer and smarter India.”
Through this campaign, CP PLUS continues to strengthen its integrated marketing approach merging brand partnerships, mass media storytelling, and on-ground experiences to drive deeper consumer connect and recall.
