Mumbai,July 3: Taking a significant step towards making Indian kitchens smarter, more convenient, and modern, Borosil has launched its exclusive ‘Everyday Kitchen by Borosil’ store-in-store at Go Fresh in Lokhandwala, Andheri, Mumbai. The new retail concept was inaugurated in the presence of celebrity chef Harpal Singh Sokhi and aims to offer consumers a comprehensive range of kitchen and home solutions under one roof. Through this partnership, Borosil is strengthening its omnichannel retail strategy while making the shopping experience more seamless, engaging, and convenient.
Chef Harpal Singh Sokhi said,
“The kitchen is the heart of every home. Borosil stands for quality, innovation, and trust, and ‘Everyday Kitchen by Borosil‘ will provide consumers with the best kitchen solutions at one convenient destination.”
Barnali Shankar, Vice President – Marketing, Borosil, said,
“‘Everyday Kitchen by Borosil‘ is a significant milestone in our retail journey. Our partnership with Go Fresh will deliver an immersive shopping experience, make our products more accessible to consumers, and pave the way for expanding this concept to many more locations in the future.” If you’d like, I can also make it more suitable for a media press release or a news publication style.