Bengaluru, 01 October 2026: Heartnet India, an IoT-based cardiac care platform, has launched “How Old Is Your Heart?”, ahead of World Heart Day, a campaign aimed at encouraging awareness among younger and working-age Indians to pay attention to their heart health before symptoms appear.
The campaign is built around a simple question: “You know your age. But do you know your heart health?”
Through this effort, Heartnet India will be reaching out to people in their 20s, 30s, 40s, and 50s, trying to convince them of the significance of paying attention to their heart health from the very beginning of their lives. The campaign will stress the significance of maintaining heart health throughout their life and not when any problem occurs or symptoms develop.
This campaign revolves around the concept of providing a Free Heart Health Risk Check as an easy method for people to learn about the various factors that can affect their cardiovascular health. This risk assessment is done based on a set of questions around age, lifestyle, and heart risk factors.
“We often know our age, but we don’t necessarily know what our everyday habits are doing to our heart. With this campaign, we want people to pause and ask that question a little earlier. Heart health needs attention long before the first symptom appears. Knowing your risk today can help you protect your heart tomorrow,” said Arindam Sen, CEO and Director, Heartnet India.
“In practice, we often see people pay attention to their heart only after a symptom or an abnormal test result. But cardiovascular risk can build quietly for years. For younger adults especially, understanding their heart health early can help them make informed choices before a serious problem develops. There are risk calculators available to predict the possibility of cardiac risk,” said Dr. Vijay D’Silva, Medical Director, White Lotus International Hospital and Clinical Advisor & Mentor, Heartnet India.
Your heart age is not the same as your actual age. Many factors can influence your heart, for example, blood pressure, cholesterol, diabetes, smoking, weight, family history, and lifestyle factors. Two People at the same age can have very different heart risks. It’s important to know your heart age early, so you can identify the disease early and get medical help if needed.
The campaign will continue beyond World Heart Day, with Heartnet India looking to take the conversation into workplace wellness, the younger generation, and women’s heart health, while using technology to make preventive cardiac care more accessible.