What started as a fun way of bringing the Taarak Mehta Ka Ooltah Chashmah universe to children through rhymes has now grown into a content format with a strong audience connect. With TMKOC Rhymes already reaching 20M+ daily viewers and a community of 20M+ subscribers, Neela Mediatech is now taking the next step moving towards a vision of one new, original rhyme every day, brought to life through 3D animation, supported by AI efficacy and available across regional 12 Indian languages and English.
Created specifically for young audiences, the rhymes bring together entertainment and early learning, placing familiar TMKOC characters in a vibrant 3D-animated world alongside animals, birds, food, gadgets, festivals, family and everyday objects. Each rhyme introduces children to concepts such as numbers and counting, nature, emotions, values, curiosity and everyday life skills, making learning feel like play. After marking a successful entertainment universe with the show, TMKOC, Neela Mediatech is now set to pioneer the edutainment space as well with their culturally rooted wide range of rhymes.
The multilingual approach builds on the deep regional as well as traditional connect that TMKOC has established with audiences across India. By creating content across 12 Indian languages and English, TMKOC Rhymes aims to make its characters, stories and learning experiences accessible to children across diverse linguistic and cultural backgrounds.
The move marks another step in the evolution of one of India’s most-loved entertainment universes, as TMKOC continues to expand into various formats and build experiences beyond its television narrative. What began with rhymes is now evolving into a larger edutainment ecosystem, with the long-term vision of giving children something new to sing, watch and learn from every single day.
Asit Modi, Creator & Producer, Taarak Mehta Ka Ooltah Chashmah, said, “Taarak Mehta Ka Ooltah Chashmah has always been deeply rooted in the lives, languages and culture of audiences across India. The response we have seen to the rhymes has been extremely encouraging and has shown us how naturally children are connecting with this world. This is what has given us the confidence to take this format to its next phase. There is a tremendous amount of creativity and thought going into how we can keep innovating in this space and create content that is fresh, engaging and meaningful for children. Our teams are deeply committed to giving this format their 100% and pushing ourselves to bring new ideas to the table. Our larger vision is to create something children can look forward to every day with original rhymes, animation, familiar characters and learning coming together in a way that feels entertaining and joyful.”
Harjeet Chhabra, CEO, TMKOC PLAY, Neela Mediatech, said, “For us, the opportunity with TMKOC Rhymes goes beyond creating more content. We are looking at how a familiar and much-loved entertainment universe can be reimagined for children in ways that are creative, relevant and engaging. A lot of thought goes into every rhyme from the concepts and music to the visual language and the way learning is woven into entertainment. We want to keep experimenting with new ideas and formats while staying true to the familiarity and warmth that audiences associate with TMKOC. The larger ambition is to build an edutainment ecosystem that can continue to evolve with children and give them something new to discover every time they come back.”
~ Tune in to TMKOC Rhymes on YouTube, already live and making its mark with young audiences. ~