June 08: In a significant step forward for India’s evolving cinema landscape, PVR INOX Pictures has once again partnered with Khooni Monday and HorrorCon India as exclusive experience partners with the release of BACKROOMS through an immersive, interactive theatrical format, redefining a traditional screening into a fully experiential fan event.
Following the strong audience response to their earlier immersive horror screening of Hokum, they are now expanding the format into a larger, more refined experience designed for scale, repeatability, and deeper audience engagement.
Set to take place at PVR Select City Walk, Saket, on Wednesday, 10th June 2026, the special screening will transport audiences into the unsettling universe of BACKROOMS through a series of immersive installations, experiential activations, and fan engagement opportunities inspired directly by the movie’s eerie world. Designed for India‘s rapidly growing horror fandom, the experience aims to extend the narrative beyond the screen.
Backrooms, backed by A24 Films, is one of the most anticipated YouTube-born horror properties globally. It blew the international box office records by capitalizing on the internet’s obsession with liminal space lore. Directed by 20-year-old Kane Parsons (creator of the viral YouTube Kane Pixels ARG), it has already surprised the industry by generating over $100 million globally during its opening week. By bringing in Kane, the film organically tapped into his massive, built-in audience that had racked up over 224 million views of YouTube’s “The Backrooms: Found Footage” across 22 videos, giving the project immediate, authentic fandom trust before it even hit theaters. Divay Agarwal, founder of Khooni Monday, is already leading the way to green-light India’s very own YouTube-born cinema IPs.
As part of the collaboration, attendees will encounter a range of specially curated experiences, including a Hazmat Welcome Experience, where guests are greeted by a person dressed in the iconic yellow hazmat suit as seen in the movie. They experience entering a restricted containment zone, setting the tone for the evening from the moment they arrive. The venue will also feature a Half-Human Installation as a visual centrepiece, inspired by the imagery from the film, alongside an Abandoned Furniture Tower, recreating one of the most recognizable visual symbols, the impossible tower of old stacked furniture shown in the movie. The screening experience will include a plethora of interactive photo opportunities such as these and many social-first horror engagement zones curated especially for fans and creators.
Adding to the evening’s experience, Divay Agarwal will host an exclusive fan interaction and trailer discussion session, breaking down hidden details, theories, and narrative clues surrounding BACKROOMS while inviting audiences to share their own interpretations and fan theories.
Highlighting the growing demand for immersive and community-driven cinema experiences, Divay Agarwal, Founder and CEO of TMV/HorrorCon/Khooni Monday, said, “What’s been most interesting is how the film itself has been built and marketed. A24 Film’s focus has been on meeting audiences where they already are. The idea wasn’t to reach the audience, but to speak the language of communities that have been building the BACKROOMS enterprise for years on YouTube, TikTok and Reddit. That shift, from broadcasting to participating, is exactly what we’re bringing into the theatrical experience as well.
Horror has always worked best as a shared emotion, but cinema has largely kept it as an individual experience. With HOKUM, we proved that Indian audiences are ready for immersive horror inside cinemas. What we’re seeing now is a shift; audiences want to feel something together, in the moment. With Backrooms, we’re not experimenting anymore; we’re scaling that behavior into a format. The future of cinema, especially for genres like horror, lies in making the audience part of the experience, not just observers.”
Speaking about the collaboration, Vijit, Senior Film Marketer from PVR INOX Pictures, said, “The success of Hokum showed us that audiences are looking for more than just a screening; they’re looking for an experience. At PVR INOX Pictures, we continuously explore new ways to elevate the theatrical experience for our audiences. Through our collaboration with Khooni Monday and HorrorCon India for Backrooms, we are taking that insight forward to build a more immersive, scalable format that redefines how films can be consumed in theatres.”
The collaboration further reinforces the growing demand for creator-led entertainment and fandom-driven experiences among younger audiences. Through IPs such as HorrorCon India and Khooni Monday, TMV has been actively building India‘s largest horror-focused IP ecosystem, bringing together fans, creators, filmmakers, and immersive experiences under one platform. Together, PVR INOX Pictures, HorrorCon India, and Khooni Monday aim to establish a new benchmark for experiential horror screenings and community-driven fan engagement in India.