Mumbai, Apr 30: What happens when you fake a relationship and accidentally fall into something real? When love, family drama, and big life decisions collide, things are bound to get messy, dramatic, and completely unpredictable. This April, get ready for a fun, dramatic and totally binge-worthy ride as the BULLET microdrama app brings Deal Toh Pagal Hai to vertical screens.
Premiering April 29, 2026, the series is a fast-paced romantic comedy made for today’s mobile-first audience, where stories are quick, engaging, and perfect for those in-between moments of the day.
With its playful pulse, “Jab deal aur dil takraaye – sab ulta phulta ho jaye”, the show promises plenty of twists, emotions, and moments that will keep viewers hooked.
At the heart of the story is Pia Bohra, a smart and independent young woman, and Aviraj Goel, her boss, a sharp, disciplined businessman who always puts family and responsibility first. But when Aviraj is pushed into an arranged marriage he does not want, things take a surprising turn. To get out of the situation, a risky plan is set in motion. Pia steps in, a fake relationship begins, and what was meant to be a simple act soon becomes complicated as real feelings start getting involved.
As the story unfolds, lies get harder to manage, emotions get stronger, and every character is forced to choose between what they feel and what is expected of them.
Speaking about the show, Azim Lalani, Co-Founder and Chief Business Officer, BULLET microdrama app said,
“At BULLET, we are focused on telling stories the way audiences are watching them today, quick, engaging, and easy to connect with. Microdramas allow us to bring strong emotions and relatable situations in a format that fits naturally into everyday life. Deal Toh Pagal Hai is exactly that kind of story, entertaining, emotional, and something viewers will keep coming back to.”
Popular television star Karanvir Bohra steps into the role of Aviraj Goel, bringing his signature screen presence to the character, while also producing and directing the series under his banner MEOW Entertainment Studios. Sharing his experience, he said,
“Deal Toh Pagal Hai is very close to my heart. It is a story about love, expectations, and the choices we make when life does not go as planned. Playing Aviraj was exciting because he is strong on the outside but dealing with a lot internally. As a co-producer, it was equally special to shape a story that feels so real and relatable. I am sure audiences will enjoy every twist and turn.”
Directed by Karanvir Bohra & Madhavi Bhojwani and written by Madhavi Bhojwani, the series also stars Geeta Chaudhary, Ishika Makhija and Akash Girish Bathija.
With a mix of romance, drama, humour, and relatable moments, Deal Toh Pagal Hai captures the madness of modern relationships in a way that feels fresh, fun, and real.
Streaming from April 29, 2026, exclusively on BULLET microdrama app.
