India, June 17 : Indian Institute of Management Ranchi announced its partnership with Masai, India’s fastest-growing outcome-driven education platform, to introduce an Executive Programme in Product Management at IIM Ranchi’s Hyderabad Campus. The twelve-week, fully offline weekend programme is scheduled to commence on July 18, 2026, and is designed to equip aspiring product managers, engineers, designers, students and early-career professionals with the frameworks, tools, and practical experience required to operate in product roles.
As organisations increasingly rely on product-led growth and digital innovation, the demand for professionals who can bridge customer needs, technology and business outcomes continues to grow. However, many aspiring product professionals struggle to access structured learning opportunities that combine academic foundations with real-world application. The Executive Programme in Product Management seeks to address this gap through a blend of faculty-led instruction, industry mentorship and hands-on project work.
The programme covers the complete product lifecycle, including customer discovery, product strategy, roadmap planning, execution, stakeholder management and product analytics. Participants will gain hands-on exposure to widely used product management, collaboration, analytics and AI tools while working on a capstone project under the guidance of IIM Ranchi faculty and industry practitioners.
Delivered across 72 total hours, the programme comprises 60 hours of faculty-led sessions by IIM Ranchi and 12 hours of mentor masterclasses led by industry practitioners. It features bi-weekly sessions with five or more industry leaders, in-person capstone project reviews, and a final group capstone presentation defended live before a panel of IIM Ranchi faculty and industry practitioners.
Prof. Deepak Kumar Srivastava, Director, IIM Ranchi, said,
“Product management today requires professionals who can combine customer understanding, strategic thinking and effective execution. This programme has been designed to offer participants a practical and immersive learning experience through faculty-led sessions, industry mentorship, case discussions and hands-on projects. By covering the full product lifecycle, the programme aims to equip learners with the knowledge and skills required to contribute meaningfully in product-focused roles.”
Prof. Manish Bansal,Chairperson of Executive Education & Consulting (EEC), IIM Ranchi, said,
“The best product leaders are not just builders — they are visionaries who listen deeply, think boldly and act with purpose. This programme has been crafted to ignite that spark in every participant, blending rigorous frameworks with real-world challenges, mentorship from seasoned practitioners and collaborative experiences that mirror the demands of today’s product landscape. From ideation to launch and beyond, learners will emerge with the confidence, clarity and capability to lead products that truly make a difference”
Prateek Shukla, CEO and Co-Founder of Masai, said,
“As product teams become increasingly central to how organisations innovate and grow, the need for structured, practice-oriented product management education has never been greater. Through this partnership with IIM Ranchi, we are bringing together academic rigour and industry relevance to create a learning experience that goes beyond theory and focuses on real-world application. Our goal is to help learners build the skills, mindset and execution capabilities required to thrive in modern product roles.”
Upon successful completion of the programme, participants will receive a certification from IIM Ranchi. Learners will also receive a project completion letter from Masai for the capstone project undertaken during the programme.
Programme Details
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Start Date: July 18, 2026
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Duration: 12 Weeks
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Mode: Offline
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Location: IIM Ranchi Campus, Hyderabad
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Eligibility: Class 12 Pass and Above