Mumbai – Sept 24: India is a nation of 1.4 billion voices, countless languages, and diverse cultures. But when Team India takes the field, this vast diversity converges into one powerful voice of belief, respect and pride. YES BANK, one of India’s leading private sector banks, stands with that voice as the Official Retail Banking Partner for Team India through its association with the Indian Olympic Association (IOA).
Through this partnership, YES BANK supports Team India across four major international sporting events in 2026: the ongoing Asian Games in Aichi-Nagoya, Japan, the upcoming Youth Olympic Games, the Asian Indoor & Martial Arts Games and the recently concluded Commonwealth Games. Building on YES BANK’s earlier association with Team India as the Official Banking Partner for the Paris Olympic Games 2024, the Bank has further reinforced its long-term commitment to empowering and supporting Indian athletes on the global stage.
Celebrating the determination, grit and perseverance of our athletes competing at the Asian Games 2026, YES BANK has rolled out a nationwide campaign to rally the nation behind Team India. At its heart is an inspiring film showcasing the entire nation rooting for Team India, with pride and respect.
Commenting on the partnership, Mr. Vinay M. Tonse, Managing Director & CEO, YES BANK, said, “At YES BANK, we firmly believe that India’s progress is anchored by people, communities, and enterprises coming together with shared purpose. Sport embodies the values of discipline, resilience, and collective effort – values that inspire not only individual achievement, but also national development. Through our association with the Indian Olympic Association as the Official Retail Banking Partner for Team India, we are proud to support the athletes competing at the Asian Games 2026. As Team India steps into the sporting arena carrying the aspirations of millions, we are deeply honoured to stand beside our athletes as they strive to bring glory to our nation.”
Mr. Nipun Kaushal, Chief Strategy and Marketing Officer, YES BANK, added, “YES BANK has remained steadfast in its commitment to contributing meaningfully to India’s growth, progress and achievements. Our athletes embody the nation’s pursuit of excellence on the global stage, inspiring a deep sense of pride among millions of Indians. Our nationwide campaign for the Asian Games 2026 aims to showcase the spirit of India that believes in its athletes, celebrates their journeys and well-earned triumphs. This 360-degree campaign reflects our long-term partnership with the Indian Olympic Association and reinforces our enduring efforts to stand with the nation, its people and the defining moments that create lasting connections.”
The campaign aims to reach people across the length and breadth of the country through multiple touchpoints. On television, the film is airing in 7 languages in more than 25 prominent channels, spanning Hindi, English, regional news, and general entertainment channels (GECs). An extensive Out-of-Home (OOH) advertisements have been deployed, bringing the message to high-visibility locations nationwide. Print advertisements published in multiple regional languages in leading newspapers further amplifying the message. The campaign is supported by a comprehensive digital push across social media platforms, along with collaborations with prominent sports influencers.