Bengaluru, Apr 20: The Yamaha Motor India Group, under its ongoing exhilarating brand campaign ‘The Call of the Blue’ hosted The Call of the Blue Weekend in the vibrant city of Bangalore, setting the stage for an electrifying showcase at the Manpho Convention Centre. The venue came alive with energy and excitement as over 1,200 passionate riders, enthusiasts and fans gathered to immerse themselves in the adrenaline-fuelled world of Yamaha’s premium two-wheelers. Designed as a celebration of performance, innovation and riding culture, the event offered a dynamic platform for attendees to experience Yamaha’s racing DNA up close, while engaging with like-minded individuals who share a deep-rooted passion for the brand and the thrill of motorcycling.
The event delivered an engaging and high-energy experience, featuring a diverse mix of activities such as the Gymkhana ride, slow balancing challenges, a dedicated gaming arena and safety riding classes. Open to both Yamaha and non-Yamaha users, the platform encouraged wider participation while promoting responsible riding practices. These thoughtfully curated experiences created an action-packed evening, bringing together riding enthusiasts from across communities.
Further elevating the atmosphere, the event showcased immersive gaming zones alongside an electrifying live music performance by Raag The Band. With a seamless blend of riding, gaming and live entertainment, the event fostered a strong sense of camaraderie uniting riders, creators and fans through their shared passion for Yamaha and the thrill of the ride.
Through ‘The Call of the Blue’ Weekend activity, Yamaha aims to strengthen its commitment to the riding culture while engaging with a broader community across India. The initiative also provides an exciting platform to showcase its dynamic and high-performance product lineup. Presently, its product portfolio includes XSR155 (155cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc); FZS-Fi Hybrid (149cc), FZS-Fi (149cc), FZ Rave (149cc), FZ-X Hybrid (149cc), FZ-X (149cc), AEROX Version S (155cc) and AEROX (155cc); Hybrid Scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc) and EV Model, EC-06.
