Sept 21: XS.com, the award-winning global FinTech and financial services provider, announces that Kasem Hekal has joined its team in Dubai, UAE as Senior Business Development Manager. His appointment reinforces the multi-asset broker’s investment in senior commercial expertise to expand business opportunities, strengthen client and partner relationships, and support sustainable growth.
Kasem will contribute to XS.com’s business development strategy from a key international financial centre. His appointment reflects the importance of experienced commercial leadership in connecting the company’s international capabilities with the evolving needs of clients and partners.
In his new position, Kasem will focus on developing a strong pipeline of business opportunities, deepening engagement with clients and partners, and identifying areas for further commercial development. Working closely with XS.com’s commercial teams, he will contribute market insights, support targeted business initiatives, and help turn prospective relationships into lasting collaborations. His experience will support the company’s ability to pursue growth with greater focus while maintaining consistent attention to service and client engagement.
Kasem brings more than 15 years of experience across financial services, including over a decade in FX and derivatives sales, account management, and business development. His career spans roles in Egypt and the United Arab Emirates, with experience serving high-net-worth and institutional clients, leading sales teams, and developing strategies informed by market conditions and customer needs.
His professional background includes senior sales and business development positions at Accuindex MENA, ATFX, and MultiBank Group, alongside earlier roles at GKFX and FXOpen. Before moving into client-facing commercial positions, he worked in financial operations and auditing, developing an understanding of the operational discipline that underpins financial services. He also holds an MBA in Finance from Edinburgh Business School, Heriot-Watt University.
Commenting on his appointment, Kasem Hekal, Senior Business Development Manager at XS.com, said:
“Strong business development starts with listening: understanding what clients value, where partners see opportunity, and how a business can respond with relevance and consistency. XS.com offers a compelling environment in which to put that approach into practice. I look forward to contributing my experience, working closely with the team, and building relationships that translate shared ambition into lasting commercial value.”
Wael Hammad, Group Chief Commercial Officer at XS.com, commented:
“Expanding our business requires people who combine commercial judgment with a clear understanding of the clients and partners we serve. Kasem brings valuable experience across sales, business development, and financial operations, together with a relationship-focused approach. His appointment adds depth to our commercial team and supports our commitment to growth built on trust, service, and disciplined execution.”
Kasem’s appointment strengthens XS.com’s team in Dubai and advances its commitment to building the commercial capabilities needed for continued international development. By investing in experienced business development professionals, the company aims to deepen market engagement, strengthen the quality of its business relationships, and support its next phase of growth.