COLUMBUS, Ohio , June 2 — White Castle, the iconic American fast-food chain, today announced the permanent addition of a veggie slider to its menu systemwide, giving Cravers a craveable, flavor-packed nonmeat option in addition to its popular beef, chicken and fish Sliders.
The new menu item, the Southwest Veggie Slider, features a crispy brown rice crust and a savory blend of six vegetables — sweet potatoes, black beans, corn, red bell peppers, onions and carrots — seasoned with smoky chipotle and sweet BBQ flavors and served on a classic Slider bun with a slice of jalapeño cheese. (Customers can substitute American or cheddar cheese.)
White Castle’s innovation pipeline is fueled by consumer insights and, by listening to Cravers, it became clear which type of veggie Slider most appealed to them. Last summer, White Castle conducted consumer research to help its innovation team identify the flavors, ingredients and overall profile customers wanted most in a nonmeat Slider. In direct response to feedback from White Castle’s passionate fanbase, the innovation team ultimately chose to use a Dr. Praeger’s veggie patty as the base for the Southwest Veggie Slider.
“Our Cravers have been pretty vocal about wanting an alternative to traditional meat Sliders that doesn’t compromise on flavor,” said Jamie Richardson, chief marketing officer. “That prompted our menu innovation team to prioritize finding a craveable alternative, and we believe the Southwest Veggie Slider delivers on that in a big way.”
The Southwest Veggie Slider is available now at White Castle restaurants across the country for a price starting at $2.49.
Craver Nation Rewards members get additional savings on the Southwest Veggie Slider
Next month, from July 1 through 31, Craver Nation Rewards can celebrate the introduction of the Southwest Veggie Slider with a specially priced combo meal — two Southwest Veggie Sliders, a small fry and a small soft drink, all for just $5.