New Delhi, 06th October 2026: Whirlpool of India Limited has rolled out a three-film brand campaign for Whirlpool Luxuriem, its newly launched range of luxury home appliances. Anchored in the idea of ‘Simply Peerless’, the campaign presents a contemporary expression of luxury for the modern Indian home, and marks the return of the brand’s iconic jingle in a modern avatar. Reimagined for a new, premium era, the jingle reflects Whirlpool’s premiumisation journey and its vision of delivering aesthetic and innovative products.
Following the launch of the Whirlpool Luxuriem range of premium four-door refrigerators, the campaign brings together three defining facets of the Luxuriem experience: intelligence, adaptability and design. Each is brought to life through a landmark innovation: India’s first Freshness Detection Technology, India’s fastest convertible, and India’s first Obsidian Interiors with Quad Theatre Lighting.
With Luxuriem, Whirlpool has seamlessly integrated unparalleled design, intelligence & capability in refrigerators to solve everyday challenges to make a meaningful difference in the consumer’s life. Technology has been harnessed to make chores less cumbersome to deliver an effortless way of living. It is a belief that shaped every innovation in the range, starting with the everyday problems families actually face.
Commenting on the campaign, Nakul Tewari, Vice President – Marketing, Whirlpool of India, said, “At the heart of the campaign lies a simple consumer insight: true luxury is not defined by complexity or excess, but by experiences that intuitively understand how people live. Every Luxuriem innovation starts with a real problem in a real home, from knowing how fresh the food really is to a refrigerator that adapts as a family’s needs change. The technology is sophisticated, but it works quietly in the background, so the experience feels effortless. ‘Simply Peerless’ captures that idea, and the campaign shows a premium world that still feels warm and familiar.”
Conceptualised by Creativeland Asia, Delhi, the campaign translates this proposition into three films that place Luxuriem naturally within everyday Indian life. The films use warmth, wit and familiar situations to bring the brand’s technology and design to life, without relying on conventional product demonstrations.
Speaking about the campaign, Mayur Chandra, Office Head and CBO, Creativeland Asia Delhi, said, “We wanted to create a world where luxury feels aspirational yet completely at home. The refrigerator is premium, but the people and their relationships feel real. This reflects Luxuriem’s philosophy of sophisticated technology that works intuitively in the background, making everyday life simpler and more effortless.”
Speaking about the creative approach, Ketki Karandikar, ECD, Creativeland Asia, Delhi, said, “The films bring Luxuriem’s innovations to life through warm, slice-of-life stories featuring the same family. The technology reveals itself in familiar moments, making the refrigerator feel less like a product on display and more like a natural part of modern Indian family life.”
Through ‘Simply Peerless’, Whirlpool presents a more intuitive expression of luxury, one where thoughtful innovation and design come together to make every day experiences more seamless.
The campaign will roll out across Digital, social and OTT.
India’s 1st Freshness Detection Technology – https://youtu.be/tKZFPUFWmiE
India’s Fastest Convertible – https://youtu.be/TIFimqb9zew
India’s 1st Obsidian Interiors – https://youtu.be/YNIMj5gOheY
Whirlpool Luxuriem. Simply Peerless.