Gurugram, July 3: V-Bazaar Retail stopped using single-use plastic carry bags across its 130 stores a while back. That’s already done. Today, on International Plastic Bag Free Day, the company is launching something new on top of it, a campaign called “Reuse It for a Better Tomorrow.”
Here’s what the campaign does. Every time a customer brings their V-Bazaar bag back on a future visit, they get a discount on that purchase. Do it a few times over the year and there are gift hampers waiting too. Staff at every counter will explain this to customers starting today, and the same line is printed right on the bag.
Hemant Agarwal, Founder and CMD, V-Bazaar Retail, said,
“A discount works better than a good intention. People forget messages, they don’t forget a deal. The intention is always there, this just gives people a reason to actually act on it.”
The company has set itself a target too. It wants to reach one lakh customers through this campaign by this date next year, tracked across all 130 stores.
Started with bags, V-Bazaar is now looking at ways to make packaging, tags and hangers also plastic-free as well, though there’s no fixed date on that yet.