Jaipur, May 15: U.S. Polo Assn., India’s leading casualwear brand and the official brand of the United States Polo Association (USPA), further strengthens its retail footprint by foraying into Rajasthan with the launch of its marquee flagship store – an expansive, one-of-a kind retail destination, located at Horizon Tower- Jewel of India on JLN Marg, Jaipur.
Spanning approximately 3,000 sq. ft., the store marks a significant milestone for the brand in the region, serving as its largest store in Rajasthan and as Jaipur’s first New Identity store. It also introduces the brand’s evolved retail design language to the city, offering a reimagined and elevated in-store experience.
Strategically positioned on one of Jaipur’s most prominent high streets, the store brings to life U.S. Polo Assn.’s refreshed retail philosophy, one that blends contemporary design with the brand’s deep-rooted legacy in the sport of polo.
Adding to the significance of the launch, HH Maharaja Sawai Padmanabh Singh, Global Brand Ambassador for U.S. Polo Assn., graced the occasion, marking a momentous unveiling. His presence lent a sense of heritage, authenticity, and grandeur to the event, reinforcing the brand’s enduring connection with the sport of polo. The occasion celebrated a three-year long association between U.S. Polo Assn. and HH Maharaja Sawai Padmanabh Singh, further strengthening their shared legacy and commitment to the sport.
“Jaipur has always been incredibly close to my heart, not just as home, but as a place where the sport of polo holds so much history and emotion. To be part of the launch of the new U.S. Polo Assn. store here at Horizon Tower, and to see the brand celebrate that connection in such a thoughtful way, is truly special. I’m grateful for moments like these that bring together heritage, sport, and fashion so seamlessly!,” said HH Maharaja Sawai Padmanabh Singh on the launch.
The store offers a curated selection across Menswear and Footwear. There is also a strong emphasis on polo shirts, a cornerstone of the brand’s identity and a key focus category for the year with the launch of the U.S. Polo Assn. Global Polo Shirt campaign: An Icon Born from the Game. Showcasing an elevated take on everyday dressing, featuring refined and breathable fabrics, each silhouette seamlessly helps transition across occasions. Seasonally relevant lightweight fabrics such as linens and modern shackets are a key part of the assortment as they further enrich the bringing together of comfort, functionality and contemporary styling.
Customers can explore the latest seasonal offerings, including lightweight summer essentials, contemporary flat knits, and relaxed yet polished wardrobe staples designed for modern lifestyles. This assortment highlights the brand’s signature sport-inspired aesthetic, with a strong focus on its iconic polo shirts, elevated every day essentials and options that balance comfort with effortless style. The expanded footwear range further complements the apparel offering, delivering a cohesive expression of performance-driven style. Options such as casual sneakers, versatile slip-ons, loafers and sport shoes are thoughtfully designed and truly represent reimagined sportswear heritage and styles.
Speaking on the launch, Amitabh Suri, Chief Executive Officer, U.S. Polo Assn. India, said, “Jaipur represents a market where tradition and modernity coexist in a very distinctive way, and this store reflects that intersection. With our largest presence in Rajasthan and the introduction of our New Identity retail concept in the city, we are creating a more immersive and design-forward environment for our consumers. The presence of HH Maharaja Sawai Padmanabh Singh makes this moment particularly special for us; it brings alive our authentic connection to the sport of polo in a way that is both meaningful and inspiring. As we continue to build the brand across India, Jaipur marks an important step in shaping how consumers experience U.S. Polo Assn. today.”
With this launch, U.S. Polo Assn. continues to deepen its presence in key markets across India, offering consumers a more evolved and engaging way to experience its signature blend of sport, style, and authenticity.
Address: U.S. Polo Assn., Unit No. UG-15, Upper Ground Floor, Horizon Tower at Jewel Of India, JLN Marg, Jaipur – 302018, Rajasthan