SAN FRANCISCO & LOS ANGELES, July 30 — TSG Consumer (“TSG”), a leading private equity firm specializing in consumer brands, today announced it has signed a definitive agreement to acquire a majority stake in Saltair, the award-winning body care brand founded by entrepreneur and model Iskra Lawrence. Following the close of the transaction, Iskra will additionally serve as Chief Community Advocate, deepening her focus on the brand’s community and consumer connection.
Founded in 2022, Saltair is built on the foundation that “every body is welcome here,” pairing clinically supported, treatment-forward skincare actives with elevated, transportive fragrances at accessible price points, designed for every shape, skin tone, gender, age, and background. The brand is sold across retail and e-commerce.
“We created Saltair to make body care feel more elevated, more joyful, and more personal,” said Iskra Lawrence, Founder at Saltair. “That vision has resonated deeply with our community, and we’re so grateful to The Center and Prelude Growth Partners for believing in the brand early and supporting us along the way. I’m excited to see the brand’s impressive growth continue under Saltair’s leadership team, in partnership with TSG.”
“From day one, this team has built Saltair into one of the most desired names in body care — through product quality, real community loyalty, and a brand people genuinely want to be part of,” said Rachel Shelowitz, CEO of Saltair. “I couldn’t be prouder of what we’ve accomplished. Partnering with TSG marks the next chapter: they share our ambition and bring the experience to propel this business to new heights. I’m energized by what lies ahead.”
“Body care is one of the most exciting categories in beauty right now, and Saltair stands out for elevating the everyday routine with effective formulations that have driven real consumer demand and loyalty,” said Colin Welch, Managing Director and Head of New York at TSG. “We’re excited to bring our resources and longstanding experience scaling beauty brands to support Saltair’s growth in a way that maintains the quality and ethos consumers have come to expect.”
“Saltair has grown from a bold idea into one of the most exciting names in body care, and that’s a direct result of Iskra and the team’s vision and execution,” said Ben Bennett, Founder and CEO of The Center. “We’re glad to see the brand move into this next chapter with a partner who can match that ambition.”
“It has been a true privilege to partner with Saltair’s exceptional management team, and to have participated in the tremendous growth and success of this now iconic brand,” said Neda Daneshzadeh, Co-Founder and Managing Partner at Prelude Growth Partners. “We look forward to watching the brand continue to scale under TSG’s ownership.”
Raymond James served as the exclusive financial advisor to Saltair and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo P.C. and Polsinelli P.C. served as legal counsel. Ropes & Gray LLP provided legal counsel to TSG. Financial terms of the transaction were not disclosed. The transaction is subject to customary closing conditions and regulatory approval.