Dubai, UAE | Sept 29: Exness, a multi-asset retail trading broker, received the Most Transparent Execution award at Forex Expo Dubai 2026, held from 22-23 September 2026. The award was the highlight of Exness’ participation and attracted industry recognition to the two-day program centered on technology, community engagement, and the Exness Trader Archetypes.
The exhibition brought together traders, partners, media representatives, and industry professionals from across the region. It gave the Exness team an opportunity to connect with the trading community in person, exchange perspectives, and present an experience built around different approaches to the markets.
Exness also contributed to broader industry discussions throughout the event. By combining in-person engagement with a technology-driven experience, the company connected its thought leadership with a format that visitors could explore for themselves.
Industry recognition and regional engagement
The Most Transparent Execution award marked a key moment in Exness’ presence at the expo. It also brought a fitting conclusion to a campaign that began before the exhibition and continued throughout the two days in Dubai.
At the heart of the campaign were ten Exness Trader Archetypes, each representing a recognizable trading approach.
These ranged from scalping and volatility trading to risk-first, data-driven, and multi-asset strategies. The archetypes included the Cobra for scalpers, the Storm Chaser for volatility traders, the Sentinel for risk-first traders, and the Explorer for multi-asset traders.
Together, they connected the booth experience, personalized visitor content, and the broader event narrative.
A technology-driven booth experience
Outside the Exness booth, naked-eye 3D screens displayed looping content showing silhouettes being scanned and empowered. Inside, one screen highlighted Exness Terminal features, while another introduced the trader archetype avatars and their individual skills.
Visitors then became part of the experience. Based on the answers they provided during preregistration, each participant was matched with a trader archetype. An image or 3D scan was captured on-site and used to create a personalized digital avatar.
The avatar’s outfit, styling, movements, graphic overlays, color accents, data points, and supporting effects reflected the participant’s assigned archetype. During the scanning process, participants also used a VR headset to take a 30- to 60-second point-of-view journey into the Exness trading universe.
The journey followed the participant’s avatar as it left the scanning booth and entered a futuristic space powered by Exness Terminal. Floating charts, market data, symbols, and particle networks formed part of the experience.
Afterward, each participant received a personalized 15-second video by email. The video presented the visitor as their futuristic trader archetype, giving them a personal reminder of their experience at the booth.
From the exterior screens and scanning booth to the VR journey and personalized video, each stage formed part of one connected experience. Visitors saw the archetype concept take shape around their own image and left with personalized content linked directly to their participation.
Trader archetypes extended the experience beyond the booth
The personalized videos also supported Exness’ user-generated content (UGC) campaign. Visitors were encouraged to create and share content inspired by their assigned archetype during the event. This extended the experience beyond the exhibition floor and invited the wider trading community to engage with the concept.
The campaign generated strong engagement by giving visitors content they could carry into their own channels and conversations. Each shared video took the archetype story beyond the booth, allowing more people to discover the concept through the trading community. The level of participation reinforced the success of the archetypes as both an on-site experience and a broader community campaign.
While the award was the main news from Exness’ participation, the trader archetypes shaped how visitors experienced and shared the campaign. Together, these elements reflected the company’s focus on combining technology with direct community engagement.
“This award is an important milestone and a strong conclusion to our time at Forex Expo Dubai 2026. Throughout the event, we connected with traders, partners, and industry professionals, while the trader archetype campaign gave visitors a more personal way to take part. We appreciate the recognition and thank everyone who spent time with our team, experienced the booth, and shared their archetype content.”
— Mohammad Amer, Regional Commercial Director for MENA at Exness
Exness thanks everyone who visited its booth at Forex Expo Dubai 2026 and took part in the trader archetype experience. The event marked another important milestone for the company, and the Exness Trader Archetypes introduced at the exhibition will continue to feature in future communications and initiatives.
Disclaimer: Trading carries high risk. Authorised by the CMA. This article does not constitute investment advice or a recommendation to trade.