New Delhi, Aug 18: Thriwe, a leading technology-enabled loyalty and benefits platform, today announced its entry into Australia, marking a significant milestone in its international growth strategy. The expansion reinforces Thriwe‘s vision of building a truly borderless loyalty ecosystem while positioning the company to serve banks, financial institutions and enterprises in Australia with its technology-enabled loyalty and engagement platform. It also enables Thriwe‘s existing banking and lifestyle partners in India to extend premium travel, lifestyle and concierge benefits to customers travelling to Australia.
The move comes at a time when Australia has emerged as one of the most important destinations for Indian travellers and students. According to Tourism Australia, Indian visitor arrivals reached a record 451,524 in 2025, while visitor expenditure touched A$2.7 billion, underscoring the country’s growing significance for Indian outbound travel. India is also Australia‘s second-largest international student cohort, accounting for 16% of all international students, according to the Australian Government’s Department of Education.
With Australia becoming the latest addition to its global network, Thriwe aims to strengthen its international merchant ecosystem while expanding its presence among banks, financial institutions and enterprises in the Australian market. Over the next 12 months, the company plans to onboard 100+ merchants & partners, making Australia a key growth market within its global expansion roadmap.
The expansion enables Thriwe‘s existing banking and card partners to seamlessly extend their loyalty and benefits programmes to customers while they are in Australia. Whether travelling for leisure, higher education or business, customers will be able to access curated travel, dining, lifestyle and concierge benefits through their existing banking relationships, creating a seamless, premium experience without the need for separate memberships or local subscriptions. Additionally, Australian enterprises will be able to leverage Thriwe‘s platform to build customised loyalty, rewards and engagement programmes for their customers, employees and channel partners.
Commenting on the announcement, Dhruv Verma, Founder & CEO, Thriwe, said, “Australia is a strategic addition to our global growth journey. Beyond enabling seamless cross-border experiences for our existing partners, our presence in Australia allows us to bring Thriwe‘s technology-enabled loyalty and engagement platform to banks, enterprises and brands in the market. We see significant opportunities to build new partnerships while continuing to deliver meaningful, borderless experiences that strengthen customer engagement and loyalty.”
The Australia expansion also creates opportunities for Thriwe to collaborate with Australian banks, enterprises, merchants and ecosystem partners, further strengthening its global loyalty and benefits network. At the same time, it enables Indian banking partners to differentiate their premium offerings by providing customers with relevant, in-market experiences in one of their most preferred travel and education destinations.
Today, Thriwe powers loyalty, rewards and engagement programmes for leading banks, financial institutions and enterprises through its proprietary technology platform. The company combines technology with a global merchant ecosystem spanning 100,000+ merchant partnerships across more than 130 countries, helping organisations acquire, engage and retain customers through personalised rewards, memberships and benefits.
With operations across India, UAE, Saudi Arabia, Singapore and now Australia, Thriwe continues to expand its international footprint while building a future-ready, borderless loyalty ecosystem that delivers meaningful customer experiences across geographies.