Maharashtra, June 06: On the occasion of World Environment Day, the Government of Maharashtra led a large-scale environmental action at Dadar Chaityabhoomi Beach, Mumbai, bringing together citizens, institutions, and industry partners in a collective effort towards sustainable waste management.
The initiative was undertaken as part of the Maha r–PET Abhiyaan, spearheaded by the Environment and Climate Change Department, Government of Maharashtra, as a structured and policy-driven approach to tackling PET plastic pollution through community participation and multi-stakeholder collaboration. The initiative was implemented on-ground with the support of Sangam Pratishthan Foundation.
Hindustan Coca-Cola Beverages (HCCB), a leading beverage manufacturer and among the early FMCG companies to partner with the state under the Maha r–PET Abhiyaan, conducted a used PET bottle collection drive along with public awareness initiatives. This marks an important step in encouraging industry participation and contributing to scalable, responsible PET waste management practices.
The drive featured a volunteer-led beach clean-up with participation from 30+ individuals, along with the systematic collection and segregation of used PET bottles. An engaging Hindi nukkad natak (street play) was also performed on-ground to drive behavioural change and encourage responsible waste disposal practices among the public.
The effort forms part of the state’s broader Majhi Vasundhara initiative, reinforcing Maharashtra’s continued commitment to environmental sustainability and citizen-led action.