Bengaluru, July 15: TechnoSport, India’s largest activewear brand, has launched a 64,000 sq. ft. warehouse at Welspun One Logistics Park in Baglur, Bangalore, as part of a strategic expansion that will increase controlled warehousing capacity by 130 percentage, supporting the brand’s retail and D2C growth plans. Leveraging a vertically integrated manufacturing model, the company ensures quality, speed, and scalability across its operations. The facility will be expanded by an additional 85,000 sq. ft. by the end of the year.
Together with its 1 lakh sq. ft. warehouse in Tiruppur, this facility forms a pan-India distribution network, enabling efficient inventory movement, store replenishment, and fulfilment across retail partners, marketplaces, and TechnoSport’s own website. The Baglur warehouse currently stores 1.8 million goods and processes up to 1 million pieces per month, scalable to 2 million, with infrastructure designed for 3 million, ensuring readiness for aggressive retail and omnichannel expansion.
Puspen Maity, CEO, TechnoSport, said,
“Our vision has always been to set the benchmark for activewear in India. The Baglur warehouse is a strategic milestone, reinforcing a national supply chain that integrates manufacturing, logistics, and technology at scale. It enables us to deliver with speed, maintain consistent availability, and elevate the customer experience across retail and D2C channels, fortifying TechnoSport’s leadership and operational foundation as we continue to grow nationwide.”
Sachin Tandon, Chief Planning and Supply Chain Officer, TechnoSport, said,
“The launch of our Baglur warehouse marks a significant step in building a resilient, scalable, and technology-driven supply chain for TechnoSport. As our retail footprint and omnichannel presence continue to expand, this facility strengthens our ability to manage inventory efficiently, improve replenishment cycles, and ensure faster deliveries across key markets. Designed with future growth in mind, the warehouse gives us the flexibility to scale operations to support increasing demand while maintaining high service levels for our customers and partners.“
Speaking on launch, Sandeep Jhunjhunwala, Director Of HRM & Modern Trade, TechnoSport, said,
“Supply chain excellence has become one of the biggest competitive advantages in modern retail. As consumer expectations continue to evolve, brands need distribution networks that are faster, smarter, and built to scale. The launch of our Bagalur warehouse is a strategic investment in strengthening TechnoSport’s supply chain capabilities, enabling improved inventory management, faster deliveries, and higher service levels across key markets. As we continue expanding our footprint, the facility is expected to generate over 200 direct and indirect employment opportunities.“
The warehouse employs over 120 people, with women making up nearly 30% of the workforce, and is expected to generate 200+ direct and indirect jobs. It supports key supply chain functions, including storage, fulfilment, replenishment, returns management, quality checks, and repacking. For Bengaluru, it enables next-day delivery for orders placed through TechnoSport’s website.
Strategically located, the Baglur warehouse strengthens access to South India while acting as a feeder for national distribution. Its position allows seamless connectivity to Karnataka, Andhra Pradesh, and western India. Fully tech-enabled, the facility leverages advanced systems to ensure faster, more reliable order fulfillment.