Mumbai, July 14: Indian Hotels Company (IHCL), India’s largest hospitality company, announces that its iconic brand Taj is once again India’s Strongest Brand across sectors on Brand Finance ‘India 100 2026’ report. This marks the fifth consecutive year the brand has achieved this distinction.
Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said, “Being recognised as India’s Strongest Brand across sectors for the fifth consecutive year is a matter of immense pride. For over 120 years, Taj has remained an enduring symbol of Indian hospitality, staying rooted in its timeless values of warmth, authenticity and excellence. This recognition reflects the deep trust and emotional connection that generations of guests have placed in the brand, as well as the unwavering commitment of our associates who bring the spirit of Tajness to life every day through thoughtful service and genuine care.”
He added, “Founded by Jamsetji Tata in 1903, IHCL’s iconic brand Taj has played a pioneering role in shaping India’s tourism landscape. Today, with a portfolio of 150 hotels across 15 countries, it offers a distinctive collection of grand palaces, landmark city hotels, wildlife safaris, beach and hill resorts and service residences. Guided by Paathya, IHCL’s ESG+ framework, the brand’s growth is anchored in responsible business practices that balance environmental stewardship, social impact and cultural preservation. As a custodian of Indian hospitality, Taj remains committed to creating long-term value while enriching destinations, empowering communities and preserving the heritage and traditions that define its legacy.”
As per Brand Finance ‘India 100 2026’ report, Taj (brand value up 32% to USD878 million) has retained its position as India’s strongest brand for the fifth consecutive year, achieving a Brand Strength Index (BSI) score of 93.5/100 and an AAA+ brand strength rating. Brand Finance’s market research highlights the brand’s exceptional familiarity, understanding and unique hospitality service identified as ‘Tajness’ among consumers, with a significant proportion of respondents referring to Taj as their preferred hotel brand.
David Haigh, Chairman, Brand Finance said, “Taj Hotels’ position as India’s strongest brand for the fifth consecutive year reflects the strength of its reputation and consistency of its brand performance. Brand Finance’s research shows exceptionally high levels of familiarity, preference, and understanding in its home market, underscoring the value of investing in a distinctive brand experience, maintaining the highest standards of hospitality, and delivering what guests value most. As Taj continues to expand its footprint across India and internationally, preserving these strengths will be key.”