India, June 16: Social Panga, one of India’s leading integrated digital-first marketing agencies, co-founded by Gaurav Arora and Himanshu Arora, has announced the launch of intoai.studio, a dedicated AI–powered creative vertical.
The studio is built on the belief that original thinking will always begin with human curiosity, instinct, and taste. AI, if used right, doesn’t replace ideas but strengthens them.
intoai.studio operates at the intersection of creativity and computation. AI enhances research, sharpens insights, and accelerates execution allowing creative teams to spend more time where it truly matters in shaping ideas, refining craft, and building brands with depth and distinction.
The studio currently offers a wide range of AI–powered creative solutions, including AI Films, Performance-driven creative assets, Always-on content production, AI Avatars that can evolve into long-term brand IP, AI-led song production and AI–powered product photoshoots.
What sets intoai.studio apart is not just the use of AI, but how it is integrated into the creative process: building consistency, scalability, and adaptability into brand storytelling from day one. The studio is already working with brands including Hyundai, Bosch, LG, Nestle Maggi, Tally, IIFL, Saffola, Landmark and Yousta, among others.
Himanshu Arora, Co-Founder, Social Panga, said, “intoai.studio is designed to bridge the gap between what brands need to say and the speed at which the world moves. We are combining AI with human creativity to build content that not only drives visibility but delivers tangible business impact.”
Gaurav Arora, Co-Founder, Social Panga, added, “We have always believed in deep vertical expertise and evolving with market dynamics. intoai.studio is a natural extension of this philosophy, bringing together data, creativity, and authenticity to drive meaningful engagement for brands. With intoai.studio, we are strengthening our integrated ecosystem, complementing the production excellence of The Yellow Shutter and the influencer reach of The Viral Union to elevate brand storytelling and campaign impact.